Saturday, October 07, 2006


ALERT - Entries for the 6th YoungGuns International Awards close this Friday October 13th. Follow the instructions at to make sure you get your work entered in time; and be in the running to win the huge US$20,000 first prize as the 2006 YoungGun of the Year (there are no additional uploading charges for entering your work ONLINE).
Chuck McBride (ECD of TBWA\Chiat\Day North America) is the overall YoungGuns Jury Chairman this year and along with a select number of regional jury chairmen from around the world, will be flown to Sydney in early November to deliberate and decide on the bullet-winners and the overall winner for this year’s show. For further information, please contact or visit


Anonymous Anonymous said...

These Young Guns ads have been widely praised. I have to say that they probably do work in context, ie that young guns would be aware of them because they work in the industry, read the blog and probably wouldn't mind winning $20,000 US. Mmm, wouldn't that have been a better proposition?

The medical diagrams are quite frankly beyond looking at. They're UGLY not funny and extra-ordinarily juvenile (nothing wrong with that I suppose).

But, young guns, if you ever get told that your work is not relevant because it is relying on 'borrowed interest'- these ads are an example of that.

There's a better story to tell. They'll probably win awards, but that's only because it's the backslapping in-joke fraternity who'll award their mates for being so 'out there'.
And 'out there' is fine, if it's relevant. ANYONE can do this sort of stuff, just pick a shocking visual and reverse, shoe horn and desperately squeeze it back in to have some loose connection with the product.

Bad example to the kiddies.

10:59 AM  
Anonymous Anonymous said...

Bullshit, 10:59. Utter bullshit.

11:09 AM  
Anonymous Anonymous said...

No, you're wrong 11.09, very wrong.

Pull your head out of your arse and look at it objectively. This is not good clear communication, it's ugly and irrelevant.

12:05 PM  
Anonymous Anonymous said...

Also 11.09 are you aware of how little time people give to reading ads? Are you of the belief that people will trudge through a lot of fairly unentertaining copy to eventually get to the frigging point. If these ads were intended for the general public- they'd be shite- admit it.

12:12 PM  
Anonymous Anonymous said...

"This is not good clear communication"

Are you living in the late nineties?

Would you prefer a big picture ad with a small logo?

Perhaps you would like the campaign explained to you so you understand it?

Do you really care that much?

Can I ask any more questions of you?

But seriously, it may be ugly but it can't be irrelevant can it?

Young Guns - worth the pain.

Makes perfect sense to me, you work harder to achieve more. You achieve at Young Guns so it's worth it.

I tell you it was worth the party they threw in Cannes.

12:16 PM  
Anonymous Anonymous said...

Do a good ad and win $20,000.

Not as ugly, but a stronger call to action than a picture of someone's wrecked arse.

Honestly, people might notice these ads but I doubt they'd follow through to get to the point.

They're slow.

When I say irrelevant this is what I mean. It doesn't matter if you're living in the late 1890's or 2090's, communication has to be quick.

In fact, nowadays it has to be quicker than ever. That's waht I mean.

12:41 PM  
Anonymous Anonymous said...

If these ads were aimed at the general public they would be shit.

But they are not are they.

I love the "Are you aware of how little time people give to reading ads" line of thought.

Are you over fourty-five by any chance?

12:59 PM  
Anonymous Anonymous said...

Call the boys at Young Guns. This is the most successful campaign they've had to date. By far.


1:05 PM  
Anonymous Anonymous said...

What's with all the instructional style art direction at the moment.

It's been done to death, find something else already.

1:06 PM  
Anonymous Anonymous said...

1.05 pm - Please don't bring the fact that it has worked into the blog.

People here don't want to be held accountable for their ideas actually working.

They just want them to be safe round the edges and slide through un noticed.

Please keep the peace.

BTW: I love the fact that some people hate this work. If everybody liked it I think I would have to top myself.

Imagine all those people out there in ad land all liking something you'd done.

It would have to conform to every olden rule ever set.

Or be a parody of something that's gone before...

1:26 PM  
Anonymous Anonymous said...

Forty five. That's how it's spelt.

Here's some more ideas for them for next year.

Pictures of dead babies in Sudan.-

Pics of Tsunami victims: Sink or swim . Waving or drowning. Catch the new wave.

Close ups of the distended necks of iranian executees.

I'm sure you can make them wrok into an 'idea' that's relevant.

I agree with the art direction comment too.

1:29 PM  
Anonymous Anonymous said...

I don't know, it just makes me sick.

2:00 PM  
Anonymous Anonymous said...

1.26 yes, Australian Pensioners Insurance Agency works it's wrinkly arse off too, but that doesn't make it 'good' creatively.

As for wanting ads to be "safe round the edges and slide through un noticed".

That's nonsense. Just because I'm questioning the validity of one idea doesn't ipso facto mean I'm opposed to other highly creative executions.

Anyway, probably enough said now.

Good luck at the awards.

3:17 PM  
Anonymous Anonymous said...

I love how shit the writers are on this blog. Says something doesn't it.

5:31 PM  
Anonymous Anonymous said...

$20 thou!


Where's that nugget of info in the distended bum brochure?

5:43 PM  
Anonymous Anonymous said...

Who are all these people?

Go work in retail if you want a big price or competition ad.

Go work as a school teacher if you want to correct spelling - you don't see people correcting shit on any other forums.

It's like sitting at an RSL front bar and hearing how everything has gone to the dogs.

In my day everything was simple...

Get off our blog.

It's for creative people.

7:41 AM  
Anonymous Anonymous said...

Just a quickie.

There's a direct corellation between the amount of vitriol expressed in these blogs and the agencies McCanns, JWT, Patts Sydney and, to a lesser extent SOM.

Creatives in these agencies have a remarkably difficult time getting work out. Bad clients, bad management, bad suits - the list is endless.

As such, they resent work that, in their eyes, is an easy sell. Scam, call for entries - all are briefs that they will never get the chance to work on.

To defend their employment and respect amongst their peers they construct a rigid shell that pokes fun at Nobby, Saatchis, Glue, Young Guns etc. The more an ad seems easy, the more they resent it. The argument being that by slamming work they never get the chance to create, they defend the 'real' work they're forced to work on.

Working in the so-called 'better agencies,' creatives have a more playful view of the industry. Work that's a little different, silly - or just cleverly slipped out the back door are, in most cases, respected - if not envied.

To this end, I can safely bet that our early poster works for one of said former agencies.

I suggest taking a pay cut, rewriting the book or going to Asia for a few years.

Hopefully this silly, spiteful attitude towards genuinely interesting work will die down once you've actually made some yourself.

Here endeth the lesson.

8:50 AM  
Anonymous Anonymous said...

7.41 no it's not you tosser, it's for advertising people.

9:04 AM  
Anonymous Anonymous said...

9.04 - B&T and Adnews are for 'advertsing people'.

Campaign Brief celebrates good creative work, it doesn't just print 'advertising work'.

This blog is for creative people. you tosser.

10:05 AM  
Anonymous Anonymous said...

Well why's half this work on the blog that I'm sure people like you slag off as being un creative?

Advertising isn't about creative, it's about selling.

10:43 AM  
Anonymous Anonymous said...

Advertising is about branding.

This 'selling' arguement get's used alot and I don't buy it.

We sell the dream, and people buy into the brand and that converst into selling product but we are not out there one to one selling.

Unless you are doing something in direct that requires an action from your work.

It is being able to build brands, in every way, that will see a future in advertising.

The briefs I'm currently getting are more and more to do with creating a better brand perception so the client can justify charging more.

Not trying to flog more product (as we know that business objective has a ceiling).

So I don't just 'sell'. I creatively solve business problems.

Your arguement is out of date.

As for work on this blog being un-creative, I disagree.

I may not like some of it but I don't go around trying to slag it off.

I just try and do something better.

11:53 AM  
Anonymous Anonymous said...

Fuck selling.

I'm in advertising for awards, tits and cocaine.

11:55 AM  
Anonymous Anonymous said...

"Advertising isn't about creative, it's about selling".

Shit man, i can't believe you wrote that.

Where do you work? Please, please tell us.

Good creative work does sell you muppet!

11:59 AM  
Anonymous Anonymous said...

Love the art direction - nobody knows arses like you guys - you all live up each others.

12:02 PM  
Anonymous Anonymous said...

Re, 8:50 AM:

Spot the odd word out: 'Nobby, Saatchi, Glue, YoungGuns'.

Me thinks I see Mr Anonymous. Funny.

2:22 PM  
Anonymous Anonymous said...

"Here endeth the lesson"

8:50 AM

Is that you Neil?

I do think a lot of the vitriol is conjured by procrastinating writers. I myself have championed ads I hate just to see the reaction. You'd be amazed how many people you suck in.
It's like throwing hot chips to seagulls. You should try it sometime.

3:56 PM  
Anonymous Anonymous said...

I wrote 8:50am.

I'm not Nobby, Furby or Luke C.

4:40 PM  
Anonymous Anonymous said...


6:43 PM  
Anonymous Anonymous said...

11.53: I agree with you. I used the selling word as an off the shelf little remark to contrast 'creativity'.

I fully understand the importance of great creative work and know that it works best. It is absolutely all I try to do. Just like all of you guys out there. Sometimes I'm successful, other times it's a struggle.

I know that the talent in creative departments out there is phenomenal. Most people who got there are there for a good reason- stamina at least.

I'm also absolutely certain that the people who created these are exceptional talents and they have certainly done interesting work here.

The only thing I said was that I thought it was ugly and borrowed interest. Am I not allowed to have my opinion- surely you're creative enough to allow a different stream of thought to your own.

God, you're right though, I'm getting on a bit.

6:53 PM  
Anonymous Anonymous said...

4:40 AM & 8:50 AM

Whatever you say Mr Anonymous ; ) ; ) nudge nudge!

12:05 PM  
Anonymous Anonymous said...

Hey, Tits and Cocaine, ever been to Pattaya?

2:18 PM  
Anonymous Anonymous said...


Oddly enough, yes.

4:03 PM  
Anonymous Anonymous said...

2 years ago?

11:51 AM  
Anonymous Anonymous said...

Hello theree,

This is my first time reading the campaign blog spot. I have to admit it doesnt live up to the quality of the magazine.

Just on the ads for young guns. I both like and dislike them. I haver read some comments about them not being liked by the public. Well, mr I know a load about advertising, these are never intended for public consumption.

So on that count, why not do something like this. Its not often you get the cance. Unless you work in new zealand. I hear from one of their best exports I know from New York, the only way they do good work is by scams and also making what the client wants and then doing another campaign on top.

I have to say, I have done both of the above. It is one of the best ways to the top. Isnt it a shame we have to do that? But who cares.

And secondly, on the overall work. I read nobbys article and also spoke to another jury memebr and I agree that the work is not new on the whole. I want to see mad things. Something that makes me want to bring a youngster to the us in the knowledge that they are different.

So lets not have stupid comments at each other. lets be contructive.

Oh and by the way my favoutite piece I have seen this year is premuticos new work for folgers. Good work.

9:47 PM  
Anonymous Anonymous said...

Typical day at Saatchi Auckland.
Wake up, wee, poo or fart. Think it's is funny.
Go to work. Think of wee, poo or fart joke.
Tell mates in creative dept, all laugh until we wee, poo or fart.
Enter idea in award show, mates vote for it until the rest of the industry barfs.

10:19 PM  
Anonymous Anonymous said...


D&AD Judges are out on their site.

3:36 PM  
Anonymous Anonymous said...

Luke c
Captain obvious
I want to see the 4 of you battle it out for bloghog champion.
Starting from NOW.

2:22 PM  
Anonymous Anonymous said...

Nice accent 9:47, auckland, london, newyork. Your travels really are messing with your tongue.

And on this work: I see the relevance, but just don;t dig the ads. Sorry. They are badly art directed in that I don't really know where to start reading. They are ugly - you know, don't want to hang out with these ads very long. Couldn't really comment on the writing because I never fully got into them.

There you go, that's my $0.02 worth.

12:00 AM  

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