Saturday, October 07, 2006


The Sweet Shop director, Kezia Barnett has won the award for ‘Best Commercial Spot’ at the LA Shorts Fest.
Her commercial titled ‘Love Story’ for Australian shirt brand, Herringbone via Arnold Worldwide (now The Furnace), Sydney took out the top commercials prize at the Hollywood festival - the largest short film fest in the world.
The festival gets global recognition and attracts more then 10,000 moviegoers, filmmakers and entertainment exec’s with festival winners in primary categories eligible for Academy Award nomination.
Barnett, who has been with The Sweet Shop for two years, has received glowing recognition for this commercial. ‘Love Story’ along with her other tvc's and raft of award winning music videos cemented her inclusion into the Saatchi & Saatchi Young Directors showcase in 2005. She was also named the Young Director of the Year at the Gongs last year.
For more information about the festival see
Contact Paul Prince for a reel -


Anonymous Anonymous said...

How ironic that 'The Furnace' still got a mention, yet the people responsible for the ad have long since been 'moved on'.

9:03 AM  
Anonymous Anonymous said...


About time it got the recognition it deserved.

Congrats the Sweetshop and Kezia.

9:28 AM  
Anonymous Anonymous said...

pity the fire at the furnace was put out long ago.

and that ad came from arnold unnder another fur...

11:55 AM  
Anonymous Anonymous said...

There was never any fire at The Furnace. It's all just smoke.

1:42 PM  
Anonymous Anonymous said...

When i first saw this ad on BestAds, i didn't get it.

Not the idea. That's nice, well executed and all the rest. But is this concept not just drived directly from the print campaign which M&C Saatchi did for the same client? Which won at Cannes maybe? Which is actually the exact same concept. It feels very oppurtunistic and hijacky. Yeah, cool, you campaigned someone's idea. Does that mean I can write a MADE FROM BEER ad for Carlton and get the credit for it?

I just find the whole thing really odd....

6:31 PM  
Anonymous Anonymous said...

Agree with you 6:31. My gut reaction to the ad the first time I saw it was similar. Liked it, but can't believe Furby took all the credit. Very opportunistic. Where's the tip of the hat to the dudes who set up this platform only minutes before it somehow wound up in your hands? Hey?

12:07 AM  
Anonymous Anonymous said...

What tip of what fucking hat you morons???!!! Does that mean that every Economist ad that wins awards need to have the name of evryone that has worked on it over the years? Or Nike? Or Stella? Come on guys, your'e pretty pathetic. Get over it.

7:15 PM  
Anonymous Anonymous said...

i think you'll find that when you are told to write an ad you just write the ad.

the client wants to Not change the endline.

i also think you'll find furbs rang up graham and olly.

12.07 u are a wally.

and a sad one at that.

10:02 AM  
Anonymous Anonymous said...

Furby taking all the credit. Being opportunistic with other peoples ideas. Please say it isn't so...

10:37 AM  
Anonymous Anonymous said...

god you twats are such girls.

if you had ever worked with the furbs you'd know he is more than generous with all HIS such an extent it is laughable that other sooo called creatives getr their names on stuff they really shouldn't.

just look at thoise creatives that have won under and more to the point with him.

most have only ever done it oonce and guess who they are with ...yep...furby.

he has done it by himself and with countless people many many many times.

nopw stop sucking your thumb 10.37

wipe your damp little bum and if you want to say something say it....i think you'll find you will be sadly mistaken.

perception is not always reality.

in this case it is the total opposite to what you suggest.


8:25 PM  
Anonymous Anonymous said...

how dare you suggest that 10.37

are you blind and a total tool.

if you knew him you'd know that you are a dill for saying that.

i worked with him for several years and i know you are talking shite.

you farking idjut.

8:27 PM  
Anonymous Anonymous said...

mr 10.37
an interesting opinion if somewhat utterly untrue and flawed .
good luck with your misguided and inconsequential life.
how could someone be so wrong about such an inane matter.
if you are ever lucky enough to spend time with my friendthen you would know he never would ever do that.
the fact you think it means you probably would.

8:31 PM  
Anonymous Anonymous said...

how weird in the press release here it talks all about the sweetshop and kezia.

their is no mention of jay furby.

yet you will take any opportunity to slag him off.

interesting that.

maybe its all the one person.

who ever you are you are quite simply stupid.

one for your ideas of campaign credits once a client moves and two you are accusatory without any form of substantiation. mut just be jealous and but probably or ...stupid.

8:42 PM  
Anonymous Anonymous said...

As long as Furby gave full credit to the guys who wrote the strategy (enough stitches to make any tailor mad or whatever it was), it's fine. I could be wrong, but I don't remember seeing Graham and Oliver's names anywhere when this ad was doing the rounds. This is where it becomes daylight robbery.

to 7.15 who asked:

'Does that mean that every Economist ad that wins awards need to have the name of evryone that has worked on it over the years? Or Nike? Or Stella?'

Heringbone is a case where a print campaign was literally brought to life in TV. It wasn't given a new spin, a new line or a new look at all.

Perhaps we should be asking why the client left M&C if he liked the strategy so much. He seems like the guilty party here.

4:02 PM  
Anonymous Anonymous said...

no you absolute dickhead.

you just don't get it do u.

u don't credit strategies.

think smirnoff,think heineken ,think any fucking ad campaign that moves agencies.

no one puts the original names of the creators on it you fuckwit.the original creators of the economist or smirnoff ads don't even have their names on them and that stayed in the same agency.

you sad idiot u are just looking for an excuse to have a go at someone with more talent in their little finger than you have in your whole pathetic body.

ur career will be very unmemorable if you don't get smart fast.

but then i guess thats inpressive for you ...doiung averagely that is.

god you are dumb.

8:30 PM  
Anonymous Anonymous said...

but then i guess thats inpressive for you ...doiung averagely that is.

Sorry 8.30pm, who's dumb?

It's not just the same strategy you fuckwit, it's the same fucking creative execution just done in moving pictures. When I think of the other brands you've mentioned, they always tell a different story in every new execution. With Herringbone, there is still just a tailor going crazy but on TV this time. Nothing new here.

You just don't get it, do you.

7:31 AM  
Anonymous Anonymous said...

you are a dill.

good luck with your pathetic career.

you never will understand.

and you never will write 'just doiung it'

have a sad life dumbdick.

12:37 PM  
Anonymous Anonymous said...

no one tv ad is based on love..thats why its called love story and one is about madness on its own. leading to madness..that is a new twist...not just simple madness...geddit....and they were forced into it...they didn't do it by choice numbnuts.

perhaps you should consider that some people would never steal.j being one of them .

the client gave the campaign to the agency and insisted they use the endline but wanted a new twist on the same.biy of a catch 22.

what do you do?say no?course not.

sometimes these things happen.

i know mr furby would never do anything as rubbish as you say...why?because i have worked with him twice.

have you?


well then shut the hell up with your stupid false accusations.



12:43 PM  
Anonymous Anonymous said...


smirnoff is ...views through a bottle...nothing changes ever...same deal but guess what...different credited names.

when you know more about advertising...ur so called profession...well give a crap agency a call...i'm sure they won't be interested.

12:46 PM  
Anonymous Anonymous said...

i don't see furby's name on the new nova ads.
or tim browns.
should it be.according to you... yes.
bet they aren't pissed they couldn't give a shit.
maybe you would be mr 12.07
but then you probably have never written anything half decent anyway.
perhaps you are the one who would be opportunistic.
think about it.

3:49 PM  
Anonymous Anonymous said...

To 12.37PM, 12.43PM and 12.46PM
(you're probably the same person):

It's great that you have a strong opinion. But why resort to unnecessary personal attacks upon people with opposing views?

Play the ball not the man.

It will make your argument more convincing.

8:19 PM  

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