ANIMAL LIBERATION MOVEMENT TARGETS CRUELTY TO CHICKENS
Director Ben Lawrence from Caravan Pictures in Sydney has shot a charity job for the Animal Liberation Movement to coincide with a campaign called NO CAGED EGGS, to increase awareness about the treatment of battery hens in this country.
The spot was released on the internet and is rapidly developing momentum, 3AW's Derryn Hinch described the commercial as "powerful". Ideally, Lawrence is hoping to get the spot played as a CSA through commercial TV networks and through a national cinema advertising chain.
Client: Animal Liberation Movement
Creative Team: Adam Hunt, Maureen McCabe, Lisa McLeod and Paul Carter
Director: Ben Lawrence
Producer: Emma Lawrence
Production Company: Caravan Pictures
DoP: David Williamson