Saturday, November 25, 2006


Aussie expat Simon Foster worked on this recent Fosters (no relation) brand relaunch done out of Ogilvy New York. Simon's ex Foster (no relation) Nunn Loveder Sydney and headed to New York seven years ago to take a job at Oasis (Aussie expat Paul Bernasconi's agency at the time). Simon joined Ogilvy New York as Associate CD in 04 around the time Bernasconi sold to IPG for millions and retired.
Ogilvy and Mather NY pitched and won the Foster's account against Mother NY earlier this year, and the decision was made to relaunch the brand online in the US. The result was this campaign. The campaign itself has attracted a lot of attention, as it is the first brand relaunch by a major US brewer (Miller distributes Foster's in the US) to be undertaken completely online. The BBC did a piece on it, as did CNN and a lot of the US trade mags.

Agency: Ogilvy & Mather, New York
Group Creative Director/Copywriter: Mark Bernath
Group Creative Director/Art Director: John Liegey
Associate Creative Director/Writer: Simon Foster
Associate Creative Director/Art Director: Alastair Green
Copywriter: Chris Skurat
Director: Lisa Rubisch
Production Company: Bob Industries

The website was built by the Barbarian Group.


Anonymous Anonymous said...

cool. there's another one on youtube:

1:29 PM  
Anonymous Anonymous said...

What?? I remember that home video footage from months ago. Not entirely sure if that is a recreation of the real thing or not, but seriously...Foster puts a Fosters product shot at the end and it becomes a legitmate ad? Not impressed. At all.

And I don't even have a reason to be offended.

12:35 AM  
Anonymous Anonymous said...

Not to put the mockers on Mr Foster's work but there are a bucketload of creatives credited with it, aren't there? Is this an American thing?

8:02 AM  
Anonymous Anonymous said...

Great work Simon!!

9:16 AM  
Anonymous Anonymous said...

Made the mistake of thinking people actually care about ads.

Unless there's a large cash prize, this is neither engaging nor entertaining. People will just ignore it, the Paris one dragged for me on first viewing, if it came on again in an ad break I'd have to make a cup of tea.

3:55 PM  
Anonymous Anonymous said...

3.55 here again. Could you please apply my original comment (3.55) to the Tiger beer ads posted above.

As for the Fosters ad . . .

5:09 PM  
Anonymous Anonymous said...

I like the ads. And the website.

Great stuff foster.

5:52 PM  
Anonymous Anonymous said...

Nothin wrong with this.

11:37 PM  
Anonymous Anonymous said...

huh? it's garbage.

7:10 AM  

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