Wednesday, November 08, 2006


800 guests celebrated the most outstanding creative work in advertising and design last night at The Opera House; a night that marked a new era for AWARD and proved it’s fast becoming the most prestigious Awards show in the Australian/New Zealand/Asian region.
A stunning opener to welcome guests – a 20-piece orchestra played to the animated audio visual mystical hands and trees created by Animal Logic.
Trevor Beattie presented George Patterson Y&R Melbourne with the honor of AWARD Agency of the Year and as sponsors of the AWARD, Yahoo7!’s Chief of Sales Officer, Markus Barnikel presented Richard Muntz and Ben Coulson with the Big Idea Chair. The announcement will also appear on a 22 stories-high Yahoo! billboard in the heart of Times Square, New York on November 13th.
Saatchi & Saatchi won AWARD Network of The Year. Saatchi & Saatchi New Zealand
collected 13 Awards, including 7 for their YoungGuns work. Saatchi Singapore collected 10 Awards and Saatchi Sydney collected 7. The collective force from the Saatchi region took to the stage: Nobby, Mike O’Sullivan, Toby Talbot and Juggi Ramakrishnan.
The AWARD Client of Year went to the Transport Accident Commission; this not only recognises a client who has produced outstanding work in 2006, but also one with a long-standing reputation for producing fresh and innovative ads.
Aussie expat Leo Premutico, ECD of Saatchi & Saatchi, New York presented previous AWARD School stars Heather Sheen and Hamish Spencer from Whybin TBWA Sydney with the Bob Isherwood Encouragement Award.
A record eight Gold Awards were handed out on the night: Lowe Hunt, Sydney – LynxJet for Unilever, Mixed Media Campaigns; Lowe Hunt, Sydney – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns; Host/The Glue Society – 'Enjoy Our Rates Responsibly; for Virgin Mobile Australia, Direct Response Advertising Campaigns; George Patterson Y&R Melbourne – VB 'Boony Doll' for Foster’s Australia – None of The Above; JEH United Bangkok – for SmoothE 'The Love Story'; Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign; The Sweet Shop - for 'Live' Vodafone – Craft in TV, Direction; and Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design.
VIP Guests proceeded to Guillaume at Bennelong, the sold-out party gathering the some of the hottest creatives in the world, including Chuck McBride and Juan Cabral, who were in town for YoungGuns Judging. Hot pink wrist bands then lead VIP guests to the After-party at The Establishment, sponsored by The Sweet Shop.
Winners can be viewed on AWARD’s dedicated website provided by adstream’s projectbank platform. Links to this site and a full list of winners, the work and social pics from the night are available on the AWARD Website


Anonymous Anonymous said...

lynchy, where can we see the full list of winners? it's not up on the award site yet...

9:41 AM  
Blogger Anto said...

Did the 'Be the Ball' miss out?

10:10 AM  
Anonymous Anonymous said...

I suppose it would be too much to ask for the results to ACTUALLY be up on the Award website.

10:13 AM  
Anonymous Anonymous said...

11:56 AM  
Anonymous Anonymous said...

I never thought I'd see George Patts winning agency of the year in this life time. Amazing turn around.
Well done all involved.

1:45 PM  
Anonymous Anonymous said...

(tumbleweed rolls past)

Boy it's quiet in here, I felt sure there'd be a bit more words to be had about the results, but then, perhaps Nobby's great comments has achieved it's purpose.

TV results, anyone, anyone?

2:29 PM  
Anonymous Anonymous said...

I think it's quiet because AWARD was actually a genuine success. Nothing to really to bag except a few pieces of work that probably got too many awards and a few that should have gotten more.

Hats off to the organizers. Great venue, great speakers, no crap dinner. All of sudden everyone sat back and respected the work. Nice to see.

By the way, anyone notice how the good agencies aren't posting much work up here anymore?

8:38 PM  
Anonymous Anonymous said...

We had a mild complaint after AWARD:
Bono said he was kept awake by the after parties in the Establishment
hotel suites.

5:14 AM  
Anonymous Anonymous said...

oh dear. comment 'moderated' again. If you're going to run this thing Lynchy, all the true comment needs to get through. Disappointing.

3:19 PM  
Anonymous Anonymous said...

It was fucking awesome. Thank you AWARD and thank you Sydney. Well done Phil and Princey. Jolly good show.

Melbourne Boys.

9:59 AM  
Anonymous Anonymous said...

TV jury take a looooooooooooong look at yourselves. Why the hell didn't Bigpond win anything. You dirty, unethical backroom dealers. I turn my back, you are dead to me.

5:37 PM  

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