Friday, December 08, 2006



Anonymous Anonymous said...

Is that just a wind up?

2:22 PM  
Anonymous Anonymous said...


Shite anyway, as well as being utterly gross.

2:44 PM  
Anonymous Anonymous said...

Offensive? Pretty much.

But no worse than the post it note campaign from a few years back that used the Holocaust to get across the message 'Don't forget'. You remember the Holocaust right? 6 million jews gassed to death. That was worth a few awards but these guys...whoah...we should fucking go to their houses and beat their asses and rape their wives.

By the way, I do think the ads are a little wrong but they were actually 'trying' to say something positive, albeit an ad for a product.

I love the track by the way, kinda makes me like the ads. They should make them into TVCs.

3:01 PM  
Anonymous Anonymous said...


3:15 PM  
Anonymous Anonymous said...

Complete shit. What drugs are they on?

3:23 PM  
Anonymous Anonymous said...

It's a freakin scam anyway. Lego would never, ever produce a campaign like this. The creative team should be fired. Better yet, they should be shot.

5:01 PM  
Anonymous Anonymous said...

Who is going to contact R.E.M so they can sue your ass for the unlicenced use of their music.

Whoever is the gaylord behind putting this together should really pull their head out of their overly pretentious anus. There are far more tasteless ads out there than this. I should know as i have made a few. I think they were trying to give a very positive message.

Although I think they missed the mark by miles.

5:03 PM  
Anonymous Anonymous said...

hehehe - ads of the world had it on for about an hour today before it got removed...

anyway - its bollocks and should be taken off here as well.

12:36 AM  
Anonymous Anonymous said...

only in china...

12:49 PM  
Anonymous Anonymous said...

Lynchie, your job is to send the ads to REM's music publisher and to Lego's global HQ and Lego's China HQ and ask them a] are Lego a Saatchi's client? b] were the ads approved by anyone, anywhere at Lego. 3]Did REM approve use of music? 4] Does Worldwide Bob approve of the ads? 5] Please publish all the comments the moment you've got them. In the meantime, the rest of us will get back to making real ads for real clients, even if they are crap.

2:35 PM  
Anonymous Anonymous said...

Why can't the Chinese use their own language.

Lego Ads Fake. Creators Apologize, Agency Fires Their Asses

Well, so much for those Lego ads. And so much for their creators. Today, the creators of the ads, Black Wu and Darren Cheung have acknowledged the ads are, in fact, fake, and that they were created as a "personal trial to challenge creativity." Commenting on the creation of these ads, they state, "We got so carried away that we came out with the stupidest idea that upset a broad audience. This was obviously done without the knowledge of any of the Saatchi & Saatchi managers."

Another letter from Saatchi & Saatchi Guangzhou China Head of Admin Ms. Cherry Yang clarifies the ads did not officially emanate from Saatchi, no one inside the organization was aware of their existence and that Wu and Cheung "have been dismissed today as their irresponsible personal behavior have severely affected our company's professional image." Well, there you have it. Pair creates spec ads to gain notoriety. Stupidly attaches employer's name to ads. Piss off employer. Get fired.

6:47 PM  
Anonymous Anonymous said...

What the fuck did they just smoke? It doesnt make my kids wanna get Lego.

9:48 PM  
Anonymous Anonymous said...

This is a bizarre attack on the agency. The 'ads' aren't even in Chinese.

10:48 PM  
Anonymous Anonymous said...

Unfortunately it just shows you how ignorant and de-sensitised the Chinese are to events around them. Yes, there have been some worse, but if you're going to do a scam ad it should be a lot more intelligent than this.

I actually feel sorry for the creatives that did this, not so much for the lack of a great idea, but rather their lack of general human compassion.

10:55 AM  
Anonymous Anonymous said...

There's a formula: Comedy = Tragedy + Time. It's the same for this type of advertising. Remember the Kadu Clothing 'Hiroshima' print ad from Andromeda in the mid 90s? You can only get away connecting a product with a tragic event after about 50 years. Even then, there are some things (like Hiroshima, or the holocaust) we should never make fun of.

11:31 AM  
Anonymous Anonymous said...

The more interesting question here is whether they should have been posted to the blog. And whether their posting delivered the noteriety that these creatives are seardhing for....

1:33 AM  
Anonymous Anonymous said...

Another indication that Saatchis will stoop to any length for their pathetic, drooling obsession with an award system that they've devalued with their own scammy fucking shit year in, year out.

Fuck them.

This isn't advertising.

Maybe they can find that footage of Daniel Berg being beheaded in Iraq, I'm sure there's some P&G haircare product they can slap onto the end.

6:52 AM  
Anonymous Anonymous said...

Funny how they didn't use images of the Chinese Cultural Revolution of all the people being killed and educated peole's houses being burnt to the ground...

9:33 AM  
Anonymous Anonymous said...

Reading these blogs i can't believe how many of you racists think it's a chinese problem. Yes the ads are shite because they're not relevant. And they wouldn't inspire anyone to buy lego. But stop being so ignorant. If you actually read a little you'd find that the yanks have a worse civil rights record and the initial white settlers in Oz weren't much better. You're creatives, don't believe the hype.

11:14 AM  
Anonymous Anonymous said...

11:14 You may be right.

But we're not using dead aboriginies or southern lynchings to sell fucking products.

1:07 PM  
Anonymous Anonymous said...

to the racist morons among us. no this isn't about chinese creatives. strangley, dickheads can be found the world over - white, brown, black and yellow.
these dickheads screwed up and paid the price.
2.35pm - im also assuming that the youtube thing actually wasnt part of the campaign. if you look closely, the work is infact a press campaign. i doubt lego would be stupid enough to put this shite as a video on youtube protesting their own brand. and no, doubt they would use rem music as a backing to their very-public trashing.

3:18 PM  
Anonymous Anonymous said...

i liked it .... real cut through

7:54 AM  

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