AUSTRALIAN CREATIVES LEAD GLOBAL MINI PITCH WIN
BMW has awarded its MINI business to Berlin agency, Plantage. Taking over from Jung von Matt, Plantage will handle communication for Germany and as part of MINI’s international “A-team”, will also tasked with the development of global brand and launch campaigns.
The international creative team was led by Jason Schragger, David Smith and Karl Dunn. The three began their careers in Australia and had last worked together in Amsterdam. David Smith was at Leo Burnett Sydney, where he did the maccas cheeseburger spots and has most recently been at Strawberryfrog in Amsterdam. Karl Dunn was at BBH in Singapore, Beacon in Japan and a few agencies around Australia. Jason Schragger is from perth, did a stint at BBH and Lowe in Singapore, and ios well known for his ikea spot 'Dog'.