Thursday, April 12, 2007


shots, the world’s leading creative advertising title, launched its 100th issue this week around the globe. The issue exclusively reveals where the international industry’s top one hundred creative minds get their inspiration.
Aussie and Kiwi identities and home grown talent featured in the magazine include David Droga, Bob Isherwood, Warren Brown, Paul Middleditch, David Denneen, Tony Williams, Toby Talbot, Nick Worthington, James McGrath, Craig Davis, Dave Alberts, Andy Fackrell and Malcolm Poynton.
Commercials featured on the dvd are the 100 all-time best ads from the last 17 years of shots presented in chronological order. Australian and New Zealand classics include: Toyota 'Bugger' - Saatchi and Saatchi Wellington, Tony William, Sydney Film Company; Sky 'Fish and Chips', DDB Auckland, Paul Middledich, (formerly at) Independent; Bud Light 'Fridge', directed by Paul Middleditch for Downtown Partners Toronto; Toohey's Extra Dry 'The Quest', BMF Sydney, Garth Davis, Exit Films Melbourne; Carlton 'Big Ad', George Patts, Melbourne, Paul Middleditch, Plaza Films, Sydney; Canal+ 'March of the Emperors', directed by The Glue Society for and BETC Euro RSCG Paris.
To purchase a copy - by subscription or single issue sale, simply visit the new look shots website - or email Margot Fitzpatrick on
Launched in 1990, shots showcases cutting-edge creativity from around the globe, selecting only the most innovative new work. shots’ 100th issue presents the all-time best television ads over its history from classics such as Maxell’s Israelites and Carling Black Label Dambusters to Peugeot 206 The Sculptor and Toohey’s Extra Dry Quest and the latest award winning must-sees Sony Balls, Guinness Noitulove, and Carlton Big Ad.
Lyndy Stout, Editor of shots said: “For each issue of shots we view almost 2,000 spots from around the world. Some are entertaining, some awful, but the best take our collective breath away. That’s what makes shots so unique. We faced an almost impossible task in choosing the top 100 ads and even more in trying to narrow down the top creatives and directors in the business. But finding out what inspires each of them makes fascinating reading.”
Margot Fitzpatrick, Business Director for shots Australia & New Zealand commented:
“The 100th issue is a unique collectors item – bringing together the most incredible collection of creative work from the last 17 years. shots has grown with the industry globally and is proud to also present this week it’s new look website, with daily work to view and more interactive content to instantly meet creative needs worldwide. shots has become the benchmark for creative excellence globally and we invite you check out the latest innovations on"
shots 100th issue is out now, available on subscription and single-issue sale.


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