DISAPPOINTMENT FOR AUSTRALIA AT D&AD
After taking the world be storm last year, Australia has failed to pick up a single Nomination at D&AD, undoubtedly the world's toughest show, which was judged last week in London.
NZ design studio The Wilderness scored two Nominations in the Packaging Design category for client 420 Spring Water, the only nominations from Australasia.
A full list of work accepted into the book should be released next week, hopefully some of it from Australia.
posted by CB @ 8:52 AM
12 Comments:
That comes as no suprise. There is no really good work being done here. After working in NZ and then coming back too see the abomination of work in all media over here. Is the local industry diluded to enter half the junk in the first place?
While you are right to highlight that there was probably some serious optimism with many of the Australian entries, I will also guarantee you that there is some absolute shit from the UK that gets in. It happens each year. And when it comes time to enter next year, you look at that shit and tell yourself that you have done better. Just remember that you are not a UK agency and therefore your chances are far less. Congrats to the finalists when they come through too.
'Deluded' we may be. But we can spell, and we also know when to use 'too' as opposed to 'to'.
Cheer up folks at last count there were 215 different advertising award competitions around the world. And alot of them have much better looking awards than the crappy old D&AD trophys. Take the Solomon Islands International Ad Festival. THey give out gold silver and bronze plated coconuts and a cord so you can wear the award roundyour neck at the after party so everyone knows you're a winner.
It reminds me of when Australia beat Japan, then they thought they were going to win the world cup.
brilliant.
Then again 7.33, we Aussies do fair well in some award shows and World Cups.
I wonder how many ads Saatchis sent in this year?
Bit of a waste of money in hindsighy eh?
yeah...go home Pommie to win some awards!
7.58 - wanker.
5.34 - yeah "telling yourself youve done better" is much greater than winning an actual award.
The late, great Alan 'Mo' Morris didn't worry too much about what a bunch of Pommy award judges thought of his work. He was more concerned with what the Australian public thought of it.
It was a philosophy that helped him build arguably the greatest Australian agency ever. And for those too young to remember just how great, remember this the next time you hear some kiddies arguing about whether Fosters, Hahn, Tooheys, or XXXXX has the best beer
advertising. Mo and Jo's 'I Feel Like A Tooheys' grew market share from 13% to 45% - and it didn't make it into D&AD either.
So, don't concern yourself too much if you missed out on a pencil. As for 3:25's comments about Kiwi advertising, you're right, our Kiwi friends do do some great stuff. But as a respected ex-Pommie adman once observed, "Doing advertising in New Zealand is like playing tennis without a net".
5.10 - i'll print out your comment and put it by my bed, just in case i can't get to sleep tonight.
Mo was right about pommie judges 5:10. Anyone who thinks Rol Harris, Peter Andre and Dannii Minogue are talented isn't fit to judge an award show.
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