Tuesday, April 10, 2007


Melbourne agency Flash Advertising has launched a campaign for Stanley Australia's premium Fat Max range of tools.
The campaign features a series of TV, radio and print executions that bring the tools to life and introduces a couple of blokes who ‘one up’ each other on what benefits they, and others, get from their Stanley Tools. From innovative uses for a tape measure, to the real story of how Tassie got disconnected from the mainland.
Says Flash Managing Director, Glenn Riseley: “Stanley Australia showed an early cut of the TVC to hardware outlet managers and received a standing ovation…a standing ovation to a raw version without half the animation or any of the SFX! Flash sets it creative bar very high and once again that philosophy really paid off.”

Creative Director: John Hillier
Art Director: Sam Wark
Copywriters: Julian Penwright, John Hillier and Sam Wark
Production: The Pixel Kitchen


Anonymous Anonymous said...

It's just a radio ad with pictures, and straightforward product porn pictures at that. Yet for some reason I quite like them.

Tape measure is better than fubar though.

9:46 AM  
Anonymous Anonymous said...

I'm not surprised it got a standing ovation from the 'hardware managers'....after all they're all tools too.

10:23 AM  
Anonymous Anonymous said...

This seems like good honest low budget work to me. The target will love em.

1:28 PM  
Anonymous Anonymous said...

I like them too:

Simple - But - Effective.

The target aren't a bunch of brain surgeons so why over complicate things?

Good job I say.

6:07 PM  

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