FLASH LAUNCH FOR STANLEY'S FAT MAX RANGE
Melbourne agency Flash Advertising has launched a campaign for Stanley Australia's premium Fat Max range of tools.
The campaign features a series of TV, radio and print executions that bring the tools to life and introduces a couple of blokes who ‘one up’ each other on what benefits they, and others, get from their Stanley Tools. From innovative uses for a tape measure, to the real story of how Tassie got disconnected from the mainland.
Says Flash Managing Director, Glenn Riseley: “Stanley Australia showed an early cut of the TVC to hardware outlet managers and received a standing ovation…a standing ovation to a raw version without half the animation or any of the SFX! Flash sets it creative bar very high and once again that philosophy really paid off.”
Creative Director: John Hillier
Art Director: Sam Wark
Copywriters: Julian Penwright, John Hillier and Sam Wark
Production: The Pixel Kitchen