CHE MELBOURNE CREATES A TOTALLY ORGANIC COMMERCIAL
CHE, Melbourne has created a campaign to launch a new brand, Organic Care shampoo, this Sunday April 8.
Client: Natures Organics
Brand: Organic Care shampoo
Agency: CHE, Melbourne
ECD: Jason Ross
Deputy CD/Writer: Richard Ralphsmith
Art Director: Sally Coggle
Director: Dogboy
Production Company: The Pound
posted by CB @ 7:57 PM
12 Comments:
nice idea, badly executed, to wordy.
looks like the CD directed it....sorry Jason.
Nice one. A very different commercial in a tough category.
yep, just another ad.
wall paper.
actually, it does look like it was directed by the CD, who use to be an Art Director.
I wish I had TIVO so i could skip the ads
Nice looking ad -what's the deal with the CD -did he used to direct TV commercials?
Cool idea. Looks good too.
I quite liked it.
Looks like CHE are really starting to lift their game.
Organic Care. Yeah, yeah.
Interesting fact, trivialised by a silly execution.
What's wrong with crude oil? It's just a natural organic substance that's decomposed, and been buried underground for a few million years. Just like beer.
boring, yamn, snore.
Not sure if 12:12 is a CHE stooge, but good on him for giving credit where it's due. We spend too much time slagging people off in this industry. And CHE's current stuff craps all over what they used to do. They leapt up the CB who's hot/not rankings this year.
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