TOURISM QUEENSLAND TARGETS MELBOURNE PUNTERS
Clemenger BBDO, Brisbane has created a tongue-in-cheek billboard for Tourism Queensland, specially designed for the Melbourne market.
Creative Director: Sandy Peacock
Writer: Phil Nobay
Art Director: Grant Johnson
Photographer: Mark Toia
Retoucher: Johnny Takac
posted by CB @ 2:05 PM
10 Comments:
That is an absolute cracker! A market-specific ad that beautifully takes the piss. (I laugh and I live in Melbourne.) Just hope nobody named Gatto reads it or somebody's gonna pay.
I hate to be pedantic, but 'underworld' does not equate to 'underwater'.
I can understand the temptation to ignore it though.
Given absconded underworld figure Tony Mokbel was last sighted on a beach on the Gold Coast I wonder whether or not this poster was intended to be ironic.
groan
Dear 5.29 you're a fucking idiot. I love a good headline, well done.
It's a bit of a groaner if you ask me.
Bloody rare to see a tourism ad with attitude. Well done boys!
P.S. I hate to be pedantic, but 'anonymous' does not equate to 'annoying twat'. Oh, it would appear it does.
9.18, very well put.
In, out and you're done. We get it.
Fast, simple, witty.
It's not rocket science.
5.29 get a life.
Queensland putting up a hard defense once again in this state of origin. Most people know what the result will be though. Award school idea at best.
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