COMEDY - TIMING IS EVERYTHING
‘Timing is everything’ according to the latest spot from Grey Worldwide, Melbourne, for the Melbourne International Comedy Festival.
According to Ant Shannon, Executive Creative Director, “we actually wanted to create an ad that wasn’t deliberately funny, rather we wanted to celebrate the audience and the experience of attending the festival.”
Well known DJ, Nick Fayer was commissioned to build a soundtrack out of 50 people laughing. He matched the pictures of the ‘laughers’ to canned laughter to create an amazing beat effect that endeavours to conjure up an unconscious and automatic laughter reflex when viewed on television.
“The production process involved in the creation of this ad was unusual and complex
but the result will give people a chuckle and hopefully encourage them to attend this
year’s Melbourne International Comedy Festival,” Shannon said.
Creative Director: Ant Shannon
Writer: Ben Keenan
Art Director: Connor Beaver
Composer: Nick Fayer
Directors: Connor Beaver and Ben Keenan
Editor: Andrew Cherry
Producer: Jess Smith
Account Director: Penny Showers