Tuesday, August 14, 2007


What if the imaginations of illustrators, animators and musicians got loose?
The Drawing Book Studios has teamed up with Red Box Digital and Song Zu to entertain that hypothetical question and extol the virtues of character design, animation and sound engineering.
Matt Jackson describes the objective of the campaign as, “getting suppliers to work together on something that is completely our own. Rarely do the names of artists, animators and musicians appear alongside their work in advertising, so we created something in which that became the only mandatory.”
The storyline is a simple one. Five characters have escaped the imaginations of their creators. As is common with escapees they have fled to Mexico. Without any guidelines or mandatories to restrain them things soon slip into bloody mayhem. The site shows footage of the mayhem. After watching the characters tear each other apart visitors to the site are encouraged to vote for their favourite fugitivo as the winning character will then reappear and face two new artist's characters in subsequent episodes.
Red Box digital did a tremendous job on the site’s functionality and design, making the delivery of animation, soundtrack and voting function slick and quick.
Song Zu also lived up to their exceptional reputation, producing a killer soundtrack that actually animates the animated. All three parties agree that they couldn’t have done it alone.

  • www.losfugitivos.com

    Anonymous Anonymous said...

    Hey great piece of collaboration, just one thing, get on board a web designer, sites need to be interactive. you'll get a lot more response and interest. Instead, mine might be the only comment!

    10:14 PM  
    Anonymous Anonymous said...

    I think you missed the point of the site. If you read the article the site shows " footage of the mayhem". Interactivity for the sake of interactivity would only muddle the initial idea.

    9:48 AM  
    Anonymous Anonymous said...

    We did try to put interactivity into it with the voting function.
    It's up to you guys which character comes back next time against 2 new characters.
    Perhaps we could evolve it into an interactive game where you control the mayhem...we'll put that into the planning for the future.

    11:47 AM  
    Anonymous Anonymous said...

    I like the idea of letting the animators run wild. A lot of fun. Well done guys.

    9:44 AM  

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