Friday, August 24, 2007


The intro film is above, the 10 minute film is below...

MTV Networks Australia has launched the full 10 minute film of Snoop Dogg's quest to become an Australian citizen.
The film is part of the integrated 'Welcome Snoop' brand campaign which includes print, poster, web, mobile and event channels among others.
According to the agency, the campaign has attracted massive downloads from the web already and the on-line petition for Snoop to obtain citizenship is growing fast.
The web component is divided between a dedicated mtv site at and as part of a joint mtv and myspace promotion at

Client: MTV Networks Australia.
Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic.
Creative Team: Dejan Rasic, Rebecca Carrasco & Howard Collinge.
Talent Liaison: India Bent, Happy Bash Communication
Head of Production: Darren Bailey.
Website: Liquid Protocol.
Senior Producers: Charna Henry & Lisa Cordukes.
Editors: Peter Whitmore, Kris Rees.
Production Company: Plaza Films.
Director: Paul Middleditch.
Producer: Peter Masterton.
Photographer: Andreas Smetana.
Retouching: Electric Art.
Sound: Sound Reservoir.
MTV Creative Director: Vanessa Zuppicich.
MTV Marketing Team: Colin Blake & Sam Coombes.
MTV Managing Director: Dave Sibley.
MTV Communications & Publicity Manager: Laura Vozzo.
Deep Fried Chicken Wings: Uncle Rio


Anonymous Anonymous said...

Very impressive. When i first saw this I thought it was done out of the states. Huge idea guys.

9:07 AM  
Anonymous Anonymous said...

Real Content. Finally. I'm sure there will be the usual fuckers who criticise everything on here but seriously you can't ignore the huge idea in this.


11:21 AM  
Anonymous Anonymous said...

Nice one guys.

12:14 PM  
Anonymous Anonymous said...

shizzle ma dizzle mutherfuckers he gots to be allowed in coz he iz da main man my peeps. Let my homie in and let him be.

KaYzeeeeeeeee 50000

1:54 PM  
Anonymous Anonymous said...

It's fuckin gurt!!

2:50 PM  
Anonymous Anonymous said...

Great stuff guys.

4:39 PM  
Anonymous Anonymous said...


5:08 PM  
Anonymous Anonymous said...

Laugh my tits off. The scene with the parents parents is stand out and him playing cricket is priceless.

5:39 PM  
Anonymous Anonymous said...

Wow. Great stuff. Big idea. Well done to all.

10:44 PM  
Anonymous Anonymous said...

mutherfucker!...who fucks their mother?...I've never fucked my mother...

...mutherfucking funny

1:35 PM  
Anonymous Anonymous said...

I am not the usual "fucker" . So forgive me if I criticise it .
I cant see the "huge" idea. I can only see something that is mildly amusing at best. And tell me what is it selling? MTV? Foxtel subscriptions? Snoop recordings?
It is really is quite embarrassing. But then I am older than you and obviously didn't feel the need to appropriate black gangsta culture to be cool.
It's average. Sorry...ummm...bro.

2:05 PM  
Anonymous Anonymous said...

Possibly the best work to come out of Lowe Hunt since Lynx Jet.

2:41 PM  
Anonymous Anonymous said...

Why did he get banned from Australia anyway? Was that planned?

4:53 PM  
Anonymous Anonymous said...

Congratulations to Dejan, Rebecca, Howard and whole production team. Very cool indeed...

11:28 PM  
Anonymous Anonymous said...

Well done on a lovely campaign idea. Just sat through the whole film and was really impressed.
Exciting times.


11:42 PM  
Anonymous Anonymous said...


Snoop's an international MTV icon. MTV Australia helps Snoop become an Australian citizen. Aussies rally around Snoop and MTV to help Snoop's plight for citizenship. MTV Australia builds its brand with its core audience.

Interesting that you can't see the idea.

12:08 AM  
Anonymous Anonymous said...

seeing middleditch work with snoop would have been priceless. by the way, my real estate agent looks (and acts) just like that guy.good casting. fucking funny.

11:14 AM  
Anonymous Anonymous said...

Yeah, great stuff. Big ups, playaz.

9:03 PM  
Anonymous Anonymous said...

Hey 2:05. Many years ago Clients use to do this on TV - it's called branding and we don't see it that often.

1:26 PM  
Anonymous Anonymous said...

Now that's piss funny. Great idea done so well. Congrats one and all.

7:31 PM  
Anonymous Anonymous said...

agree this is pretty damn funny. Watched it twice even.

10:13 PM  

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