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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com
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Saturday, February 04, 2006
4 Comments:
A message to the guys at Lowe Hunt:
OK, OK, we've got it. We know you did the Lynx campaign. You can knock off the PR blitz now.
Unless you want to stage some sort of contest where the winner gets a threeway with a couple of the lynxjet girls, and I win.
Then by all means keep posting Lynx articles.
its a cool ad...but it ain't as brill as lynchy is making out.
As a multi media campaign it is "brill", a great example of the creative use of the complete repertoire of media available today. Expect to see this one do well at the Cannes Film Lions as well as Direct Lions, Cyber Lions, Media Lions and maybe Titanium. It's just as good a package as Virgin Mobile last year.
But Michael Virgin was an original idea!
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