EYE EYE EYE, WHAT HAVE WE HERE FROM GREY MELBOURNE?
A new spot from Grey Worldwide, Melbourne promoting The Melbourne Comedy Festival created by Hilary Badger and Rob Beamish and directed by Matt Kaymen @ 37 South Films.
posted by CB @ 1:57 PM
58 Comments:
It's all good fun til someone has an eye out.
I bet the script was funnier than the final result.
I don't know what we have here. Can someone please explain?
good idea...bog standard execution.
yep. if you're going to do scammy pro-bono comedy festival tvc's, you've gotta make sure your agency is going to help fund a decent production.
I reckon the punters will love it.
oh well, at least it wasnt a head falling off or someones sides splitting
looks and feels like a student production.
hey, it's better than 98% of crap on the tube.
for a comedy festival (aka dream brief) spot, it'd want to be.
besides, shouldn't the bar be set a little higher for posting a tvc on an adblog? Why are we being asked to click on it? I doubt it'd even make the team's reel, it looks so dodgy.
Good on ya Melbourne... Trying to outgun the Kiwis in the silly little scam ad category?
I thought you were better than that...
How about the creative community grows up and does some decent work for real clients?
Who pay the salary of this Badger person and her partner - Grey’s clients. Proper clients with real brands.
Little scam projects are the laughing stock of the rest of the real advertising industry.
Whatever next - The Melbourne dog Training School? The St Kilda Tattoo Parlour?
For fuck’s sake grow up and do well what you’re paid to do.
Sydney Suit.
PS - For all you award-crazed creative twats who read this drivel I have had a hand in winning more bits of metal than you have...
Losers. All of you.
you go sydney suit!
the very reason australian advertising is in the toilet. It is tossbags like you who don't realise the importance of having fun. fuck it, the melbourne comedy festival is real and is a big part of the melbourne social calender so why not do an ad?
and all that wank about winning metal [obviously you give a fuck about awards], what do you want to do compare CV's? ooh, look mine's bigger than your's.
Have you ever considered that people do charity/ pro bono/ small clients because we actually like what we do? we're not just here because some big brand wants us to be here. And remember at some point a company like tango used to be little runts. were the people working on it then useless tossers because they took on small projects?
sydney suit, where's the love? obviously not with you.
David
Amsterdam
you may notice I don't work in Australia because of twats like you.
FYI, Sydney Suit: There is not one creatively awarded agency in Australia that has not done work for a charity (or small, but real, client such as the Melbourne Comedy Festival), so you must have been associated with a "scammy little project" or two in your time. I suspect you now work in a less glamorous environment and are taking out your frustration via this forum. Suggest you try to get back the fire in your belly that you no doubt had at the start of your career.
Bet the Sydney Suit works, or used to work, at The Campaign Palace. They're so bitter and twisted since losing their creative crown more than a decade ago.
Back to the subject: It's all a bit Mike's Hard Lemonade, and all the other cool ideas that have ended in bloodshed... Yes there have been a lot of them. They were funny about 5 years ago.
What the fuck are you doing reading this blog anyway suit?
Don't forget who you work for dickhead.
sydney suit has melbourne creative written all over him/her/it. Quite funny really!
ooh should have mentioned before: ad is shithouse....
Listen up 'Sydney Suit.'
Your poorly argued little rant about creative agencies and their apparent scams was woeful.
Here in Auckland we have a history of doing real work for real clients - such as the Environment Waikato campaign or the ambient campaign for that TV station - to name but a few...
Star creatives on this side of the ditch do great work for real clients, day in day out.
You and your Aussie buddies may spend their time thinking up ideas (and then thinking even harder about a logo that you can place in the bottom right hand corner of the ad) but we are focussed on making brands famous and moving products off shelves.
Sydney Suit - I bet you are an ex Palace suit... Miserable tosser.
AUCKLAND ACCOUNT DIRECTOR
PS - And who is to say that suits can’t read this Blog? Is it only for all you creative types that spend your whole life looking out the bloody window in search of inspiration. Wankers in scruffy t-shirts the lot of you...
If it wasn’t for account service staff none of the good work would ever see the light of day.
Surely planners are the true unsung heroes of agency life? Without their perceptive and insightful briefs, creatives would have nothing to make, and suits would have nothing to sell.
Ad people take their jobs way too seriously. Do your job, go to the pub, slam 100 buckets and stumble home via New York Pizza. A simple yet affective procedure for getting good work done. Talents also helps.
Yet more drivel from the Kiwis.
I don’t have time to get into all the stupid comments made by the respondents now. Some people in this industry have PowerPoint presos and Research Debriefs to go to...
However, what I will say is that most of the people who contribute to this Blog obviously have never played a part increating a great campaign.
The fact that you can spend all day adding to these threads is proof enough.
And to Mr Kiwi Suit (Account Director no less...) Apart from the fact that I am a GAD (therefore know more than you and your superior) your input is meaningless.
Stay in your silly little island doing silly little ads for silly little clients. When you want to do real ads over here with the big boys then maybe we can talk business one day. Until then good luck with you next campaign for the local sheep shagging club.
Sydney Suit.
PS - The comments about the Red Meat TVC above by all of you creative failures is simply jealousy talking. I have experience of working on the red meat account and this is good solid thinking. Shame on you.
So are they saying that the Comedy Festival is about as funny as a poke in the eye with a blunt stick?
Ah, thought you were ex Palace... bitter and twisted you all are. And I'm talking about the Sydney Suits of the last decade, not the greats of the 70s through to early 90s.
Sydney suit - you're a cock.
OK - So I am ex Palace...
Ex Palce people run most agencies in Australia nowadays.
And thank you for your realisation of the Palace golden years of the 70s - 90s as that was when I was there...!
So it seems (6:49) that you are the cock not me!
Go back to wrting your crappy headache leaflets while the rest of us build proper brands...
Sydney Suit.
Sydney suit - so I take it your marraige has just broken up? :)
Dear Sydney Suit,
Obviously a failed ex Palace suit. By the way, it's spelt Palace, not Palce. I seem to recall some suit there in the early 80s that could not spell Apple, as in Apple Computer (you spelt it Appel). You were eventually fired, weren't you?
Dear Sydney Suit,
I know there seems to be a perception that "ex Palace people run most agencies in Australia these days", but what is the reality? Sure, there's Scott and Des at Whybin TBWA, Warren and Matthew at BMF, Lionel at Lowe Hunt. Ron is chairman of Clemenger BBDO Melbourne and Danny is ECD and deputy chairman of Clemenger BBDO Sydney. Then there's Ted and Chris at Dewey Horton, Siimon Reynolds at Photon, George Betsis at Kindred. Quite a few, really, but hardly most. There must be more. Can anyone think of any others?
I'm still laughing after this bloody comment screen took its sweet ass time to load.
Sorry, I actually posted something about the creative. OOPS! Well here's my comment to Sydney suit. You sound like an old whore who can't get any good clients anymore. You're living in the past thinking of the days when the sailors would come knocking at your backdoor.
I think 70s to early 90s ex Palace/palce Sydney Suit has retired hurt.... proves my theory that not many suits can joust with creatives and win. At The Palace and Saatchi in the 80s the poor suits used to shit themselves if they came back without selling the ad.
Gotta say, don't hate the idea, but what is it about the ad that makes it seem so cheap? Discuss...
To Mr 11:54,
I know you would have loved to have thought that I have retired hurt - but alas I have actually been doing some work. Obviously, by the way you stand by this thread watching it like a hawk, real advertising work is something you know nothing about.
Don’t tell me, you are one of those creative legends who does not need to put in the hours - you just get out your quill and the gold flows from its tip. I am not one for poking insults but you are the most public tosser in the history of Australian advertising.
For one you do not think account service or other members of agency life play a valid role in the creative process. Think about that the next time you are trying to get a pay rise from your MD so you can feed your escalating coke habit.
OK tough guy. It’s you vs me. Creative vs suit. 7pm tonight at our local pub, the Quarrymans in Pyrmont. We’ll have it out once and for all. I’ll be the one wearing a suit.
You'll be squealing like a pussy who has just discovered that you have not got anything into AWARD (again...) by the time I have finished with you...
Sydney Suit.
Wholy shit, I'm so glad you're not working where I work, Sydney Suit. You sound like Les Patterson.
Dear Sydney Suit,
I have nothing against great suits - two of the best in the world work right here. From your comments on this blog, you are clearly not of that calibre. As to meeting at your Pyrmont local at 7pm, sorry, I'm in Auckland. So, which agency do to work for: BMF, FCB, Kastner or Whybins?
Quote 12:44pm " Gotta say, don't hate the idea, but what is it about the ad that makes it seem so cheap? Discuss..."
I think the perceived cheapness comes from the fact that it's shot/acted very fake - and rightly so. It wouldn't fit well if it was shot seriously, ie. slow panning, misty grain on the colour treatment and restrained laughter. Lighten up folks, this is comedy for fucks sake.
p.s. sydney suit. You only posted on this thread to try and pick a fight. Go lease a 2nd hand porsche and get over your mid-life crisis.
I don’t need to lease a second hand Porsche 10:11, I already own a Jaguar. What have you got? A Barina? You dumb loser. Go and play with your Magic Markers.
You’ll find this funny. I have a campaign that the creatives here think is great. An 'award winner' as they put it... Well guess what. I don’t like the work so when I am presenting it to the client tomorrow I am going to have a word in their ear and suggest that the team have not cracked it yet... They can do better...
Such is the power that we suits hold over your work.
Arse wipe creatives the lot of you. You are so sad chasing your own personal fame you forget the job is to make the clients and their brands famous.
As David Ogilvy said, 'Creative is a tool to sell products. Creatives are just complete tools.'
Sydney Suit.
PS - It’s 10pm And I am leaving the agency after doing some WORK. You lot should get out of the pub a little more often and follow my example. You might even win a bronze merit for some crap radio ad - Ooh how exciting for you...
everyone's very ANGRY.
back to the ad.
Keeping in mind that this is a 'freebie', the tvc could still be used as an instructive tool (risky word on this blog!) to show clients how having NO production budget can make even a cute idea like this turn out looking really, really bad. Perhaps there is merit in making sure a spot has the best production in order to deliver the best possible outcome for the idea?
Any stabs at the rough budget for this?
Hey Sydney Suit,
You're certainly full of bravado and confidence when hiding behind the anonymity of the net. Shame you're such a weakling in person that you can't go and talk to the creative team about your concerns, instead of white-anting the ad behind their backs.
If you're real (which I think is doubtful) you are a very sad and sorry excuse for a human being, not to mention being an appalling suit.
Enjoy the Jaguar. It's cost you your colleagues' respect.
Hey Sydney Suit. Don't forget to adjust your watch when daylight saving ceases on Saturday night. From your last post which you claimed was written at 10.00pm, but posted shortly before 9, there seems to be a credibility gap of at least one hour.
Or is that one hour gap a clue to the timezone that 'Sydney Suit' actually resides in?
What, he's in Fiji? Or New Caledonia? That explains all.
Can you all please stop arguing nonsense on here.
Sydney suit is quite obviously a fustrated tosser, in fact anyone who goes on about how much 'metal' they have is a tosser.
Awards in this country are such a load of wank, so many crap creatives with few skills hiding behind awards, its such a joke, coming from overseas and seeing the hot 500 of australasian creatives published in CB , actually nearly made me throw up!
Ever wonder why D&AD or Creative Review dont do hot 500 lists? Because its absolute Bullshit!
Regarding this comedy spot, well its the agency or creatives fault in picking a totally inexperienced director
who they probably gave 2k to do it!
2:45 Welcome to OZ. Enjoying yourself at Singo's I hope. I presume you're there as it's the only major agency in this country that will employ creatives without a few awards on their CV.
yeah 3:07, nicely observed, a creative from london would come all the way over here to work at a piece of shit agency like singo's?
In the uk my friend, creatives are judged by their books,
as art directors there actually have talent and skills
rather than 70% of the creatives hiding behind crappy adschool sketches here.
Coming to australia makes me feel like michael j fox.
straight back to the 80's
ill lend you my d&ad pencil if youd like to jot up another
unwitty comment you paranoid fool
So you work at Ideaworks then. If you are so anti awards, what's with the D&AD Pencil bullshit? What was it for? And if you are that good, you will no doubt win more awards in this country, which means you'll appear in the CB Creative Rankings whether you like it or not. I think you are really Sydney Suit pretending to be London Art Director.
Dear Syd (I hope you don't mind me calling you that but Mr Suit sounds so formal),
The sad & sorry tale you tell does nothing for your credibility. You are working for both the client & the agency. If you present work to a client that you think is not up to scratch you should be fired, Jag & all, & pissed on from a great height. If the agency thinks the work is good, you should also be fired because they are paying you & you're an arsehole with opinions greater than your intellect. Remember you are a courier until proven otherwise. It seems to me you are in a state of war with everyone including the bloggers on this silly site. If you're such a hot shot, demonstrate why the work is no good, & help create something great. Otherwise shut up, deliver, drive the Jag back to the agency & have a nice lie down. (Jags are soooooo uncool....how could you?)
Love & kisses,
Sydney Observer (yes we share a first name....how nice)
no not at ideaworks, nice try, yes iam in the cb rankings but would much prefer not to be.
the reason i only respect D&AD is that its really the only
awards that actually requires extreme true talent!
hope to never cross your path. fool
Ah, I see you are avoiding giving evidence of your Pencil. That would give you away, of course. And if you are on the Rankings, you are probably placed #300, probably with an AWARD finalist for that wedding invite (no wonder you "would much prefer not to be").
As to D&AD, it's probably the dodgiest awards show on the planet. If you are English and in the right agency, you do OK, and so do your mates. And they only award Gold in the Product Design category - and only if you are head designer at Apple Computer.
But not any more. As a result of huge pressure from Asia and Australasia last year, they finally opened the judging of the awards to the rest of the world. They are now called the D&AD Global Awards and next week, for the first time ever, 300 overseas jurors will descend on London, including six from Australia and three from New Zealand.
This year's results will smash the cozy British Mafia - they won't know what hit them, poor Pommie bastards. Trevor Beattie's hair will straighten, such will be the effect. Instead of winning 80 percent of the gongs, they'll be lucky to crack 20 percent, which is generally the percentage at Cannes, The One Show and Clio.
Important stuff that
Sydney Suit:
Your reason for existing is to sell the product that the Creative Department produces. You are just a salesman. You rely on creatives.
And every creative person can write strategies and sell their own work. But you'll never be able to write ads because you have no creative talent. If you did, you'd be a creative, not a suit.
Sorry mate.
Deep down all suits must realise that we the creatives supply the 'magic' and even when you get the strategy wrong we will still write a great ad anyway leaving you to simply retro fit your wish list brief to fit our instincts....
Research to your hearts content but in reality when you get a bunch of the demographic in a room nibbling sandwiches, they all follow the leader, the loadest one in the group and then gladly take home their easy $50.
Shut up and sell, or work in a bank.
"This year's results will smash the cozy British Mafia - they won't know what hit them, poor Pommie bastards. Trevor Beattie's hair will straighten, such will be the effect. Instead of winning 80 percent of the gongs, they'll be lucky to crack 20 percent, which is generally the percentage at Cannes, The One Show and Clio."
im sure the british 'mafia' will be really worrying themselves to death with all that shit hot australasian creative, particularly in the shining design focussed advertising department that is just so advanced over there!
fool.
Umm...Back to the work...that spot is truly awful.
ok...what's with the reaction of the guy next to the eyeball man, then cut to a pull focus of that same guy in the next shot? Weird editing or weird coverage?!
Idea - lame.
Execution - lamer.
This blog - lamest.
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