Tuesday, August 01, 2006


IdeaWorks Brisbane has launched its first major trans Tasman campaign for client Supercheap Auto.
The campaign, created by Robin Feiner an Ryan Fallowfield from IdeaWorks Sydney, is built around the irresistibility of Supercheap Auto’s huge range and great prices, introducing the theme line “you just can’t get enough of Supercheap Auto.”
In the first commercial, a man’s shed explodes under the weight of his purchases, and in the second, another customer sends his son home from the store in a taxi because there isn’t enough room left in his car.
Supercheap Auto Marketing Manager, Andy Salmons, said the campaign was an important step forward for the brand: “Traditionally we have been heavily price-focussed. This campaign extends that communication to include our range and value messages in a way that will lift the quality perceptions of the brand as well,” Salmons said.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Production Company: Prodigy
Director: Tim Bullock
Producer: Suzanne Mallos
DoP: Bob Humphreys


Anonymous Anonymous said...

Uncomplicated,funny, good work.

10:03 AM  
Anonymous Anonymous said...


Oh, ok.

I thought it was yet another dumb, tubby aussie husband vs his wife gag.

Maybe you're new to Australia.

This is deemed a hilarious premise over here.

1:33 PM  
Anonymous Anonymous said...

Gave me a laugh buddy.

5:00 PM  
Anonymous Anonymous said...

It's aimed at people who shop at a cheap auto store you flea. Not at pretenders such as yourself.

5:38 PM  
Anonymous Anonymous said...

I don't understand. 5:38, who I assume is the same person as 1:33, you really are quite incoherent aren't you?

9:24 PM  
Anonymous Anonymous said...

Sorry, 9:24pm. I was aiming the flea comment at

9:09 AM  
Anonymous Anonymous said...

Really simple and funny. Good talent as well. If this ad was done by a larger agency (you know the ones), 1.33pm would be praising it. I saw it on tv and laughed and I know its for Supercheap auto. That to me is a good ad.

9:40 AM  
Anonymous Anonymous said...

Yeah, I quite like these really.

At least there's a hint of observation re. the Australian blue collar male psyche in there.

I know, I am one.

9:40 AM  
Anonymous Anonymous said...

The taxi spot works. The garage one says "buy a whole lot of stuff you'll never use." Next time you make a series be brave enough to only run those that work.

10:05 AM  
Anonymous Anonymous said...

What's going on at IdeaWorks? They're doing some farkin nice stuff.

10:55 AM  
Anonymous Anonymous said...

these ads look awesome! i really like the taxi one they did - how funny is that kid!?!!?

5:07 PM  

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