AWARD 2006 SHORTLIST (UPDATED): GEORGE PATTS Y&R MELBOURNE LEADS THE PACK
After a recount at AWARD headquarters, George Patterson Y&R Melbourne now leads at the shortlist stage of the 2006 AWARD Awards, which will be presented on Wednesday November 8 at the Sydney Opera House.
Patts have 20 finalists, followed by Saatchi & Saatchi Auckland with 18, Saatchi & Saatchi Singapore and Saatchi & Saatchi Sydney with 14 apiece, Publicis Mojo Sydney with 13, and Colenso BBDO Auckland and DDB New Zealand with 12 apiece.
Other agencies worthy of a mention include Clemenger BBDO Wellington with 11, M&C Saatchi Sydney with 10, Ogilvy & Mather Singapore with 8, and 7 finalists apiece for Host/The Glue Society, Sydney, Lowe Hunt Sydney and Publicis Mojo Auckland.
Following the intensive judging sessions held last week in Sydney, a total of 308 finalists were selected, up by 15 on last year. Whilst finalists in print and outdoor took a considerable dive, a surge in Radio and Interactive finalists plus a moderate rise in TV has contributed to the shortlist. Entries went up nearly 20%, with agencies across Asia contributing largely to this surge.
Says DDB New Zealand ECD Paul Catmur, Chairman of Judges (pictured): “I’d like to thank those involved in chairing the juries and the organisers of the process led by Lucy Mckee. All decisions were aimed at producing a selection of AWARD finalists that were worthy of that accolade. The juries I saw had a great spirit and worked hard to ignore the politics and produce a book of which we could be proud as an industry. No doubt some will feel their babies have been treated harshly and others will dispute the right of certain ads to be in this exalted company, but it wouldn’t be an advertising award show were this not the case. The integrity of AWARD was our paramount concern. There were some great and worthy winners and I hope the industry will turn out to applaud them, be they Gold or Finalist, in what should be a great night at the Sydney Opera House.”
The AWARD Presentation Evening is being held on November 8th 2006 at The Sydney Opera House Concert Hall, followed by a VIP Members Only gourmet cocktail evening in Guillaume at Bennelong. The After-Party at The Establishment follows, sponsored by The Sweet Shop. This year's special international guest is Trevor Beattie, creative partner of Beattie McGuinness Bungay, London.
For bookings visit www.awardonline.com. Bookings are coming in thick and fast, limited spots this year so don’t miss out!
For the full list of finalists go to: www.awardonline.com
AWARD 2006 SHORTLIST AGENCY LEAGUE
1. George Patterson Y&R Melbourne (20)
2. Saatchi & Saatchi New Zealand (18)
3. Saatchi & Saatchi Singapore (14)
3. Saatchi & Saatchi Sydney (14)
3. Publicis Mojo Sydney (14)
6. Colenso BBDO Auckland (12)
6. DDB New Zealand (12)
9. Clemenger BBDO Wellington (11)
9. M&C Saatchi Sydney (10)
10. Ogilvy & Mather Singapore (8)
11. Host/The Glue Society Sydney (7)
11. Lowe Hunt Sydney (7)
11. Publicis Mojo Auckland (7)
14. Creative Juice/GI Bangkok (6)
15. Smart Melbourne (5)
16. Leo Burnett Sydney (4)
16. Ogilvy Auckland (4)
16. Saatchi & Saatchi Kuala Lumpur (4)
19. BMF Sydney (3)
19. Clemenger BBDO Melbourne (3)
19. JEH United Bangkok (3)
19. Marketforce Perth (3)
19. NetX Sydney (3)
19. The Campaign Palace Melbourne (3)
25. Clemenger Proximity Sydney (2)
25. DDB Sydney (2)
25. JWT Manila (2)
25. Leo Burnett Melbourne (2)
25. McCann Erickson Kuala Lumpur (2)
25. McCann Erickson Mumbai (2)
25. McCann Erickson Singapore (2)
25. M&C Saatchi Melbourne (2)
25. Naga DDB Kuala Lumpur (2)
*Agencies are not credited with Craft finalists, unless agency produced. ie: copywriting, art direction, typography, etc.
AWARD 2006 SHORTLIST COUNTRY LEAGUE
1. Australia (162)
2. New Zealand (87)
3. Singapore (29)
4. Malaysia (10)
5. Thailand (9)
6. India (3)
7. China (2)
7. Korea (2)
7. Philippines (2)
AWARD 2006 SHORTLIST CITY LEAGUE
1. Sydney (110)
2. Auckland (76)
3. Melbourne (45)
4. Singapore (29)
5. Wellington (11)
6. Kuala Lumpur (10)
7. Bangkok (9)
8. Mumbai (3)
8. Perth (3)
10. Adelaide (2)
10. Makati City (2)
10. Seoul (2)
10. Shanghai (2)
posted by CB @ 5:54 PM
68 Comments:
Poor Saatchi's Sydney. Guess the jurors went scam hunting this year.
Patts Melbourne- 18 nominations, all of them for the agencies biggest & most important clients.
Saatchi Auckland- 18 nominations, the majority for a client that is an award show, many of those in craft categories.
One of these agencies is leading the way forward for the legitimate ad industry, lets hope the big awards reflect this.
Something for all the Patts Melbourne doom profits.
All of these nominations (excluding one) were done by Ben, Richard & the rest of the creative team that are still at Patts.
This is an agency going from strength to strength, not suffering from a few hyped up creative departures.
Hats off guys!
I see there is an ad on the shortlist from shanghai for non stick paint where we see spiderman.
The Works Sydney did that ad last year. That should not be in the final, the works ad should be the winner.
Across the network that is a bloody lot of Saatchi work. Still dominating it seems.
After looking at the finalists, here's the sickening truth.
In Australia, of all the thousands and thousands of ads we bloggers produced..
Only two 30' ads were worthy of finalist.
Absolutely no 30' TV campaigns.
Two magazine ads.
No magazine campaigns.
One newspaper ad.
One newspaper campaign.
One community ad.
No community campaigns.
NO POSTERS AT ALL.
NO OUTDOOR AT ALL.
Two Art Direction finalists.
That's the sum total of EVERY SINGLE AGENCY in Australia.
Call me old fashioned, but that's fucked. Absolutely fucking appalling.
'Protect the integrity of Award' - get a life mate!
Small Boony figurine. Big Warnie statue. Is this what they call Synergy? Or the same idea executed the opposite way? Please enlighten us.
Wow. Another bumper crop for Australia.
I look forward to those little scamps in 'Makati City,' Kuala Lumpur, Mumbai and Bangkok producing another crop of *cough cough* real work.
I'm also keen to see the look of thinly veiled disappointment as Trevor Beattie watches slide after slide of campaigns for hair tonic, asian action figures and a three fucking DPS ads for a Singaporean waxing clinic. (It's in there folks.)
Just looking at this blog will teach everybody exactly who's in the old boy back slapping award fraternity.
There is no integrity to protect.
Reading through the lack of Australian "finalists",
which after all is only a "that's quite nice",
makes me feel as though I've been wasting my time.
My first reaction was I should try harder, which then lead to feelings of 'I must be bad, I might as well give up.'
But can we all be that bad, have we all given up already?, or is it more likely that once again the judging is fucked.
I have to go with the latter.
Gees, is Catmur any relation to Tarantino?
If Award's trying to tell me that over the last 12 months, there's only one newspaper ad, or only one 30 sec tvc deserving of a pat on the back then that's just plain bullshit. And to have no award in some sections is just more plain bullshit. Award is totally up itself and for everyone who claims you've got to be tough to raise the standards - then tell me why the early annuals have more great ads in them than most of the crap that appears in last years annual and no doubt this years as well.
Nah. You should go with the first 10.15.
Unless you can site better work that should have got up?
I know alot of my work didn't get up, even though it already has overseas.
I think the standard is higher now, regardless of the type of product.
The big metal will go to big clients, as it always does, so I don't think the judging is fucked.
I think it is representative of where the industry is at though, a small handful of big ideas that are integrated through the line well and then a bunch of stuff for small clients that poke around the edges in different categories.
If there was more work for big clients at a higher standard then it would be awarded.
But there simply is not.
10:29 Why, cause his agency features heavily in the show he's directing?
It's Paul "cool' catmur
About the Caxtons...
How the HELL did the COASTGUARD ad with the boat sail at sea looking like a sharks fin beat the CLEAN UP AUSTRALIA ads where real garbage was shot to look like Ayres Rock and Sydney Harbour??
When you put the two side by side there is NO COMPARISON!!
Beware everyone who reads this. These events are fucking rigged.
Clems Sydney misses out again huh.... All the creatives' days must be getting numbered there...
Dear 11:04,
Really glad your work is being recognised overseas. I hope you're an Art Director, because surely none of your work has been recognised for copywriting; let me cite an example...
Oh, no wait, I just did.
What are the changes Lynchie?
Lynchy, maybe we can get a spell checker on this blog. That way people like 12.22 don't have to be such a cunt.
if what 9.18 says is true than that is a disgrace..
are they really trying to tell us that there is nothing worthy except this.
radio goes up...whop dee doo.
no posters .hardly anything else.
talk about spin .
award is fixed not because of award but because of the self interest of the judges...
lets all pat each other on the back.
award is better now then it has been,don't let nepotism and big noting ruin it.
there are many posters and press and tv that should be there as representing the best of the year.
ads in one show and d and ad are not good enough for us.
get over yourself.
it is unaustralian coz there are too many people with[though who are not necessarily born there]...pommie attitudes.
get over yourself or get over there.
'tards.
Two more radio spots for George Patts Y&R Melbourne (wrongly credited to M&C Saatchi Melbourne so two less for them) and three more design pieces for Saatchi Sydney.
Absolute joke. I can't bloody believe i renewed my 'Award' membership this year.
The have fucked me twice. One for taking my money and two, I'll receive a book full of crap ideas that don't represent the quality of work that has been produced this year.
Please someone tell me how work that has done well in D&AD and Cannes etc. not even get a finalists in 'Award'?
I want my money back. And stick that book up your rectum.
I'd like to nominate a certain Kiwi CD for MOST UP THEMSELVES CD for 2006. The guy has been consistently turdy all year. For the past 2 actually.
He's like the advertising version of Jose Mourinho.
And ha, I thought it was surprising M&C had so many nominations. Two is unfortunately about their level these days. Someone should call a crisis meeting of the MADC to address the widespread lack of ideas over at that place.
Bitter bitter bitter bitter hard work might fix that.
Saw Toyota Flip is a finalist.
Wasn't that entered last year?
I thought we'd done away with people like 2.49. Because a pack of self congratulating POMs like an ad we're supposed to do the same here? Tool. The fact that seven middle aged POMs like something doesn't mean two Kiwis, five Aussies and someone from Hong Kong will or should. As we've seen at Cannes for the last few years, half of each of those juries are filled with political placements by the big networks. I'm more than happy to bag AWARD but on this occassion I think their juries were very good.
What I find unbelievable is that the same people who spend the entire year blog-bitching about every single piece of Australian work that appears (it's crap, seen it before, blah, blah)then have the hide to complain when Australia doesn't do so well in AWARD. Ironic isn't it? If, all year, I'd heard people admiring the work on the blog then sure, it would be a surprise. But, to be honest, you reap what you sow.
Properly credited, the tally puts GPYR clearly in front. And deservedly so, they are a good bunch of creatives, doing good work for real clients. Good luck guys!
Excellent point, 3:52. Excellent point.
is anyone else annoyed that no-one aprt from members will be allowed to ateend either the VIP thing at Bennelong( so what?) or the after party at the establishment, it reeks of elitism and pettiness. Some people are not members of award because it benfits them in no way, but attend the awrd to see their work, I'm thinking of the technicians and directors. My company have found this out today and as result decided not to attend the awards at all, nor will they be entering them ever again.
Just because something gets up at Cannes and D&AD doesn't mean it should be gonged at AWARD. A jury at Cannes probably isn't going to know the region's work in the same way a local jury does. So why should the Cannes/D&AD juries dictate a local show?
Bullshit 3:39, Cannes judges are made up of true international stars (not only Poms) and you can't tell me that the ideas in a Cannes Annual are not a shit load better than the work in 'Award'.
I know which book I (and you) would rather be in.
It's all a load of bollocks anyway isn't it. It doesn't really matter. It's only about us creatives trying to stroke our egos and get more money, it's not about art is it. Nobody's starving in the proverbial garret here are they. Nobody's saving lives, nobody's as important as a nurse in a hospice, nobody's doing anything that important. So we can all relax really and just thank the lord or whoever, that we are in one of the best jobs that the world can give us, one of where the rewards far out weigh the responsibilities but because of that and because we all know it, we all feel insecure and we all have to get awards so that we can dress up in posh clothes made by designers so that we can go to very important posh places and get our really meaningful awards, because we all did something really great and wonderful and marvellous. Hurrah for us. I could go on, but I'll stop, I've got ads to write.
Hey 12:04 Re. the CLEANN UP AUSTRALIA ads. The reason one got up and not the other is because one is shite and the other pretty farkin nice. Pull your head out of your arse - they're not even in the same ball park.
5:47pm:
Hopefully you'll pour some of that overwhelming enthusiasm into your work.
I can't say I disagree though.
But just try to remember why you got into this. I didn't know about awards when I first got started. I just knew I couldn't work in some meaningless job with the sole purpose of collecting a paycheck. At least in advertising we get to spend our days being creative, having a laugh and travelling the world.
I would love for the competition of awards not to be seen as an ego stroke but instead a motivator to keep us all enjoying our jobs and celebrating the best work. Competition is fun.
This business is basically a sport, only we don't have to keep our bodies in that great shape, just our minds. We can even get drunk whenever we want.
So if you think about it that way, athletes aren't saving the world while they're on the field but they are entertaining people, and that's worth something. The best athletes conduct themselves professionally on and off the field. And they respect the competitors. So, let's not take this too seriously. And let's not blame the refs.
Every award show has some stuff to disagree with but some bloody good work has been chosen this year.
Come on guys, let's talk about 'Big Warnie'. Why on earth it is considered 'direct'? Why on earth is it a finalist and more importantly what on earth makes it original?
Small Boony, Big Warnie. Synergy...
Well written, 5:47pm. Advertising is taken way too seriously.
Look out for Medium Marto... the mid-sized doll that just hangs about, making mediocre scores just often enough to save his place in the team.
it's just award.
remember when ads were fun.
happy faces not taking it very seriously and ocassionally doing well overseas.
what is this obsession with ads and awards.
i mean they are forgotten in a month.
what is this over expectancy and impending seriousnous that catmur et al are trying to put into the business.
most of us have a life outside work.
some have advertising and yeah ...fishing...nothing else.
here's a thought.
those people should go and live in england where it is always like that.
a lot of the pommies who came here were trying to escape that self grandification nonsense...but now catmur ,o'sullivan et al are trying to make the soutern hemisphere adland dull .
who cares.
get a life boys.
its award.
its meant to be rewarding ,encouraging and fun.
if only ten above the line ads are good enough for australia then why do we bother.
catmur you should be ashamed.
as head of judges the buck stops with u.
don't run for chairman of award.
it'll become as dull as ditchwater and depressing/
smile occassionally.you might feel better.
yours
holden commodore.
Lynchy, I have an idea. Why not make the anonymous nature of your Blog a benefit? As agencies feel fit to press release/post work on your site - why not get all work rated online (much like the star system on YouTube), by the bloggers? Then at 'the end of the year', add up for a series of finalists in each catagory and then have a 1 week 'voting lines open' to judge what your bloggers think? Hey, you could even have a variety of catagories including press, posters, TV, experiential et al.
It might even broaden your site's appeal.
Here's a quickie.
I saw an ad this morning for the Daily Juice Company.
It was some sort of promotion where a ditzy female presenter is in the bedroom of a sleeping couple. She craps on about the promo whilst holding this gigantic microphone that has a large Orange stuck on the end (microphone - geddit?)
The woman then sits on a bed inbetween a sleeping middle-aged married couple.
The sleepy wife leans over and starts caressing the tip and shaft of the microphone, presumably because it's like her sleeping husband's cock.
- Much to the amusement of the presenter.
Has anyone else seen this, or am I just not getting it?
(Maybe that's the fucking answer, I'm literally just not getting it.)
I agree it is only advertising and it doesn't matter too much in the greater scheme of things.
In which case why don't we lower the bar a little and have more finalists, they could make up a merit section like the One show in the book?
I wrote 5.47 and I've just read it again and I agree with me.
I was pissed when I wrote that. Good eh?
Thanks 5.45. But why would you choose between them when, if you were any good, you'd be in both. And I stand by the fact I think this year's juries were very good. Pick great juries then stand by the decisions they make.
Dear Holden Commodore.
There's this great novel about an advertising agency in London.
It is quite well known.
In it, one of the characters always uses unneccessary
line breaks
in emails.
He thinks it gives
his words
more emphasis
but all it
really does
is highlight
the fact
that he is
a git
with
nothing
of relevance
to say
nothing
to say
at
all.
Still think in general that AWARD should relax a little on the finalist criteria, and be stingy when it comes to metal.
that way, the book's a good representation of the top few% of work that year, but only the genuinely excellent stuff gets awarded.
Everyone's happy then, right.
I remember one year when the AWARD pres said something like 'the criteria for finalist is that it must be good enough to win an award'... hang the fuck on a minute - doesn't that completely make no sense at all?
I want to see a good heavy book that I can look back on in a few years and say 'yeah - that was advertising circa 2006'. And I want a handful of stuff there to win metal.
Actually, not dissimilar to D&AD.
http://www.youtube.com/watch?v=DLeNU3RIm4o
http://www.bestadsontv.com/ad_details.php?id=3284
Next time award judges, 'look around you'.
Right, so nobody can explain the wanking Orange ad then.
dear 11.08
how
typical
that
you
have to
use someone elses
literary technique
to say
something
remotely amusing.
you
have no originality
or
wit
at all
suffer in
your
dullard
existence
or try to be original and funny rather than sarcastic and old.
yours
holden commodore.
p.s.
why don't you answer the issues i raised rather then celebrating your own lack of intelligent wit.
fucking geeks, the lot of you.
It will be interesting to see if Furious Dragon Love can hold it together until November. Fingers crossed.
I must say as an old hand at this game it's gratifying to see so many comments with sufficient perspective to understand that it's only advertising and it's not really that important in the overall scheme of things.
Send that nessage to the self appointed zealots: "Back off a bit, take a chill pill and get off your high horse long enough to say to yourself
"It's only advertising. It's only advertising. It's only advertising."
That doesn't mean you don't give a fuck, or that you're a hack or a fossil.
It just means there's more to life than ads, and being obsessed with industry approval via awards.
Advertising is such a tiny world to live in.
But perhaps that's a wisdom that only comes with a bit of age and experience.
A final thought for the zealots and those who feel pressured to dance their no-so-merry jig: Enjoy life. Thank your lucky stars you don't live in Iraq or any one of the dozens of awful, war-torn, poverty afflicted dictator dominated dustbowls that much of the world's population endure year after year after year. You've got it really good.
Remember. It's only advertising.
Try to be original and funny rather than sarcastic and old, holden commodore.
Oh geez, there I go again using someone else's 'literary technique.'
My bad
If Furious Dragon Love is making a comeback for the battle of the bands then I'll be there rocking out again.
Rolling Stone magazine said it was "the live set of the year" and "their groupies are by far and away the horniest girls we've ever met."
rock out *insert devil horns*
that's like saying 'it's only sport' when we get knocked out of the world cup.
or 'it's only money' when you lose a hundred bucks in some stupid bet'
or 'it's only music' when you're talking about Furious Dragon Love.
All this shit matters. Especially FDL, who are so hot they have $1000-an-hour hookers giving them freebies just for the honour of roadie-ing for them.
FDL FTL
12:09, I agree, that Young Guns promo stuff is shot, scripted and voiced almost the same as the 'look around you' UK science spoof. What's that all about Saatchi's Auckland?
Boycott AWARD. Simple. If you think your ideas are good enough, just enter them into D&AD, One Show and Cannes. That's all that matters anyway, lets face it.
Has anyone noticed that the Big Pond 'Nasi Goreng' (AKA 'Great Wall of China') is not even an AWARD finalist? Probably the most iconic spot of the year in Australia. A great idea for a very big client, impeccably cast and directed. That's a serious omission - what the fuck were the TV jury thinking (or should I say, not thinking)? Perhaps BWM Sydney are not on the list of trendy agencies that are promised awards?
Talking of AWARD omissions, just in the TV categories, here are the Australasian winners at Cannes this year that were not good enough to be a finalist at AWARD:
Nike 'Reincarnate' - Bronze Lion
Wateraid 'Blackwater Springs' - Bronze Lion
Olympus 'Laksa' - Bronze Lion
Olay 'Laces' - shortlist
Big Pond 'Education' - shortlist
Big Pond 'Bagpipes' - shortlist
TAC 'Haunted' - shortlist
Duracell 'Dental Record' - shortlist
Nicorette 'Cheer Squad' - shortlist
Foxtel 'Glove' - shortlist
And from NZ:
Toyota RAV 4 'Happy Together' - shortlist
AMP 'Life' - shortlist
Assuming you have fuck all to do with your life Adwatch, perhaps you should check if those ads were actually eligible. Surely TAC 'Haunted' is too old for AWARD this year.
Quick, I'll time ya.
On ya marks,
set
...
...
GO!
(small references to the wankers squabbling about line breaks above)
6.43, you got up at 6.43 to write that. You must be hanging out for daylight saving.
I hope they're consistent next year. It seeems every couple of years they take a tough stance. Even more of a lottery than other awards.
Well done AWARD. Great to see that the standard of Australasian - particularly Australian - advertising is finally going to have to lift its game. Thank fucking God.
What's really missing are some campaigns. The Y&R stuff (c'mon guys, Patts is long dead) are all one-offs. The only campaign they've done is the one they stuffed up - the VB campaign. Not the Boonie promo stuff, which is fun, but the appalling brand campaign, which makes the strongest promise in the beer world - for a hard-earned thirst - into a tag line on a bunch of generic beer ads that are, to be frank, crap. Any Creative Director, Account Director or Marketing Director who lets that kind of thing happen to Australia's strongest brand shouldn't be let near a major brand ever again.
I'ts very simple, talent is very few and very far between in this country. I am convinced that this is the major factor.
+ Australians are the kings of imitation.
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