Tuesday, November 21, 2006


The Campaign Palace Melbourne has recently launch new formula Yoplait with a 30 second TV and PoS campaign.

Client: National Foods Ltd
Creative Team: Ben Birchall and Shane Dawson
Creative Directors: Christine Isaac and Tony Leishman
Producer: Fiona Gillies
Director: Ben Saunders
Production Company: Nice Trees @ The Directors Group


Anonymous Anonymous said...

It's kind of like Barry Hall Hall meets You Wish You Were a Bloody Volvo Driver, only with all the good bits taken out.

9:31 AM  
Anonymous Anonymous said...

Y bother?
Sorry. It's just NOT blog worthy.

12:13 PM  
Anonymous Anonymous said...

Yeah, it's no DUNKS.


12:45 PM  
Anonymous Anonymous said...

I like it purely because it doesn't try too hard.

The Palace are doing some pretty decent, solid, strategic campaigns lately.

Nothing worthy of pencils but at least it's pleasant to watch.

Well done.

1:27 PM  
Anonymous Anonymous said...

It's vaguely humourous. I like the music but it feels like it's lacking an idea. Sorry.

3:14 PM  
Anonymous Anonymous said...

Does anyone else think the three people playing the similarly bearded chaps feels a little like the Foxtel campaign on at the moment? Unlucky timing.

And BTW, what happened to the story about the GPY&R lawsuit? Why was it removed?

3:28 PM  
Anonymous Anonymous said...

A bloody good execution of a shit boring brief.
Well done guys.

3:46 PM  
Anonymous Anonymous said...

1.27 and 3.46 must be from the agency and the production co. Seriously, an ordinary execution of a ordinary script. Whats the hip with this stunned mullet acting stream?

1:05 PM  
Anonymous Anonymous said...

what's the hip? what are we, beatniks?

How now brown bureaucrat...

1:51 PM  
Anonymous Anonymous said...

No mate. I'm not from either, but if you can make a message about yoghurt and bacteria more engaging then hats off to you.

2:18 PM  
Anonymous Anonymous said...

You don't need to make it more engaging, 2:18. What you need to do is convince the suits and the client that the message is wrong, then get a decent strategy written that you can actually write good work to.

Either that, or just squirt the job out and make sure it never appears on the blog.

3:23 PM  
Anonymous Anonymous said...

Yo 1.05 – 1.27 here.

I'm not from either production or agency however I think it will stand out over all the other shit on TV at the moment – hopefully some of which, you'd have your hand in?

I've had plenty of better ideas for this for easier products but I aint had any of them made recently, so hats off to the guys. They're doing well.

2:38 PM  

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