BOGUSKY TO HEAD TITANIUM AND INTEGRATED LIONS JURY
Alex Bogusky, chief creative officer at the hot US agency Crispin Porter + Bogusky, is to head the 2007 Titanium and Integrated Lions jury at Cannes in June.
At the international advertising festival the Titanium and Integrated Lions jury will award Integrated Lions to the best integrated campaigns as well as looking to honour breakthrough ideas with the much sought-after Titanium Lion.
CP+B has won numerous Lions at previous Cannes festivals. It has been awarded four Cannes Grand Prix in four different categories and was named Interactive Agency of the Year in 2005 and 2006.
Terry Savage, executive chairman of the festival, said: "The advertising industry is a richer and a more exciting place thanks to Alex. Richer for his ideas and his constant pushing of the creative boundaries and more exciting thanks for his beliefs and influence on popular culture."
Says Bogusky: "It's a huge honour. The aspect of advertising that has always been the most interesting for me is the immediate perishable nature of it. The way an idea can live in a moment of time and be defined by and help define that same moment. So to be asked to help steward the Titanium and Integrated award is an awesome responsibility that I couldn't turn down even with my fears of ordering the wrong wine at dinner."