PROCTER TAKES CREATIVE DIRECTOR ROLE AT CUMMINS

Former Clemenger BBDO Melbourne creative James Procter has been appointed creative director of cummins&partners Melbourne.
His appointment comes as agency principal Sean Cummins concentrates on the roles of CEO and national creative director with the Brisbane office growing at a rapid rate.
Says Cummins: “James is one clever writer who was last year's surprise packet at Cannes, picking up a Lion and a couple of finalists. But unlike a lot of creative people, James has an ambition to add more skills to his repertoire. Running a creative department is the ultimate challenge.”
Procter, who has worked at cummins&partners for a year before the promotion said “I know it’s a little clichéd but I truly believe it is an exciting time to be in advertising. Clients no longer want just a TV ad and a still for print but are now looking for media blind ideas that hit their consumer in new and innovative ways. We have a great creative department capable of delivering ads that will please clients, consumers and hopefully a couple of juries.”