DAVID GUERRERO TO HEAD CANNES RADIO LIONS JURY
David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero Ortega, The Philippines, has been appointed as this year’s Radio Lions Jury President, the organisers of the Cannes Lions International Advertising Festival announced today. Guerrero is also the first Cannes Lions jury president from South East Asia.
Guerrero founded BBDO Guerrero Ortega in 1998. Under his leadership, it has consistently been ranked as one of Asia’s leading creative agencies, and is currently 'Agency of the Year' in The Philippines according to Campaign Brief Asia, who have also named him as one of the region’s top 10 creative directors.
Guerrero won his first radio award whilst a student copywriter in London. When working in Hong Kong, where he was responsible for a worldwide campaign for Cathay Pacific Airways, David won a rare radio trophy at Hong Kong’s Media awards. After moving to Manila he contributed to the book ‘Cutting Edge Radio’ and helped establish his country’s first dedicated awards in the medium.
Guerrero has chaired juries at the Asia Pacific Adfest, the Melbourne Art Directors Club and served on last year’s Radio Lions jury. He has won awards at all the major shows, including Golds at Cannes and Clio and the Grand Prix at London International.
“David has great passion for advertising and in particular understands and appreciates the power of radio advertising. Having already judged this medium at an international level, David will bring expertise and enthusiasm to the jury”, commented Terry Savage, Executive Chairman of The Festival.
Says Guerrero: “Radio represents a massive opportunity for all of us. It may be the only category you can judge with your eyes shut. But it's certainly not easy. And as a jury we'll be looking for work that explores fresh possibilities within the medium.”