CHE BRISBANE LAUNCHES FEEL GOOD CAMPAIGN FOR BANK OF QUEENSLAND
CHE, Brisbane has launched a new corporate campaign for Bank of Queensland.
Title: 'Wanted'
Creative Director: Sandy Peacock
Agency Creatives: Mike Rolfe and Phil Nobay
Agency Producer: Debbie Cross
Editor: Jeremy Luc
On-Line Editor/Compositor: Steve Tedman
Colourist: Larry Englemann
Sound Engineer: Stuart Welch
Post Production Producer: Jody Calvert
Production Co. Two Little Indians
Director: Tori Garrett
Producer: Simone Mackie
posted by CB @ 6:31 AM
6 Comments:
Bank Different?
Obviously the brief was 'Think Different' and with each of the three letters that changed a part of the creative team's soul was extracted.
It just seems to me that with that promise your ads shouldn't look like every other piece of over-produced shit.
Let me rephrase that:
'Wanted'. An idea
I think it looked nice, at least
which bank?
WOW!....tough room.
I think a decent director or should I say decent execution could have saved it.
yes very yawn, very similar to old com bank stuff.
not very compelling.
nice try, im sure the bank held you down as well.
It's wallpaper. Pretty wallpaper. But wallpaper none the less.
Very weak at every level. It's bland, unengaging and delivers the key message very poorly.
Big opportunity wasted.
The baby was going after a glass of Baileys.
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