KIWI INDUSTRY IN SHOCK AS SILVERSCREEN NZ GOES INTO VOLUNTARY LIQUIDATION
After 33 years at the top, NZ's biggest and most famous tvc production company, Silverscreen, co owned by legendary director, Geoff Dixon, has gone into voluntary liquidation. According to a source, this does not affect Silverscreen in Sydney or post production shop Oktobor in Auckland.
This from the Dominion Post...
Silverscreen Productions (NZ), one of the country's largest television advertisement production companies, is in voluntary liquidation.
Liquidator Meltzer Mason Heath say it is not yet clear how much the company owes but up to 13 New Zealand-based staff may be affected by the decision.
Industry sources told The Press there were concerns that hundreds of film contractors could also feel the effects of the liquidation.
Silverscreen Productions (NZ) director Geoff Dixon made a brief announcement about going into liquidation yesterday.
"The reasons for this decision have been because of reduced production budgets apparent throughout the industry, coupled with reduced margins that the company has recently had to endure and the unlikelihood of improvement in the near future," he said.
The company has been producing television advertisements in New Zealand since 1974. It is owned by Dixon and Wellington-based John Fokerd.
The company is responsible for large numbers of the advertisements screened on New Zealand television and has a strong international presence, working for big names such as Telecom, Toyota, L and P, and Jenny Craig.
It has claimed several industry awards including the production company of the year at the 2005 Axis awards.
The New Zealand Film and Video Technicians Guild president, Alun Bollinger, said he was saddened but not surprised by the news.
"The whole commercial scene has been changing over recent years because there are so many different platforms for advertising. The commercial dollars are getting spread out a bit more.
"I suspect there's a lot of smaller production houses around that can contract when there's no work, but Silverscreen can't because it's a big player. I suspect it has a bigger budget."
Those owed money by the company would be most seriously affected, but there would still be work around, Bollinger said. "If the work's not going to Silverscreen but the job's there, it will go somewhere. It probably won't affect the industry as a whole."