PALACE PUSH SUMMER FRUITS
The latest Summer Fruits TVC, via The Campaign Palace Sydney, takes a humorous approach to seasonal fruit. It was directed by Jonathan Nyquist and produced by Rona Lewis via Filmgraphics Productions.
The spot features a guy as he sits alone, his eyes brimming with tears. He opens his fist and we see a stone from a peach. A tear runs down his face…
“I like to influence the way the viewer feels, this script was great that once the gag was revealed it immediately reverses the emotion to an unsuspected humour,” says Nyquist.
Agency: Campaign Palace
Creative Director: Russel Smyth
Senior Art Director: Michael Malherbe
Agency Producer: Shamus Uren
Director: Jonathan Nyquist
Production Company: Filmgraphics Productions
Producer: Rona Lewis
DOP: Danny Pope
Editor: Sue Schweikert
Post Production: Cutting Edge
posted by CB @ 6:17 AM
12 Comments:
hey that's actually pretty good. I laughed. Like, out loud.
“I like to influence the way the viewer feels, this script was great that once the gag was revealed it immediately reverses the emotion to an unsuspected humour,” says Nyquist.
Indeed. The humour is so unexpected it hasn't snuck up on me yet.
Very Nice.
Could have easily gone the other way - formulaic - Nice shots of people enjoying their summer fruits, taken in the colourful summer, smiling families, vitamin rich messages etc.
It's brilliant, I love it.
8:08. Grow a heart.
This spot is totally different to anything remothely fruit related. And yeah, it got a laugh out of me too.
Brilliant, I love it.
nice
Beautifully observed, that's exactly how people feel when they finish a peach.
Jinks 11:37
I wouldn't pay to watch it, but better than the other crap that's around at the moment.
Bit embarassing to watch.
9:50am
So's your face.
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