PALACE PUSH SUMMER FRUITS
The latest Summer Fruits TVC, via The Campaign Palace Sydney, takes a humorous approach to seasonal fruit. It was directed by Jonathan Nyquist and produced by Rona Lewis via Filmgraphics Productions.
The spot features a guy as he sits alone, his eyes brimming with tears. He opens his fist and we see a stone from a peach. A tear runs down his face…
“I like to influence the way the viewer feels, this script was great that once the gag was revealed it immediately reverses the emotion to an unsuspected humour,” says Nyquist.
Agency: Campaign Palace
Creative Director: Russel Smyth
Senior Art Director: Michael Malherbe
Agency Producer: Shamus Uren
Director: Jonathan Nyquist
Production Company: Filmgraphics Productions
Producer: Rona Lewis
DOP: Danny Pope
Editor: Sue Schweikert
Post Production: Cutting Edge