Friday, January 26, 2007


STW has merged two of its specialist brand design agencies, Designworks Enterprise IG (staff of 22) and EKH Branding House (42), to form what will be Australia’s largest brand design agency.
EKH has undergone rapid change in the last two years, doubling its size and turnover, while maintaining its tradition of professional and long lasting relationships with both clients and staff. As well as corporate branding, EKH has specialist experience in FMCG packaging and a very strong service culture. Some of their clients include Sunbeam Electrical, Arnott's Biscuits, Babcock & Brown, Yates, RTA NSW and Sydney Water.
Designworks has built a leading position in brand strategy and brand innovation in Australia, using their connection to the Enterprise IG group (one of the largest brand consultancies in the world) to connect Australian brands big and small to new international markets. Significant clients include Westpac, Rio Tinto, Macquarie Goodman, Tabcorp and Price Waterhouse.
Bringing the different strengths and resources of the two agencies together will realise strategic and creative synergies which along with unmatched scale and a unique insight on Australian brands, will deliver a fresh new Australian brand design agency to the marketplace, big enough for any local or global 360 degree brand program.
Mike Connaghan, CEO of STW said, "Design has been a growing segment for STW for the last couple of years. The acquisition of Moon last year showed how serious we are about the power of Design. The merger of these two fantastic businesses is a great story for STW. Creating strategically driven, powerful Australian brand experiences, will be pivotal for the success of any brand in Australia. Together, EKH and Designworks will be in pole position to drive new brand thinking and world-class brand practise for both Australian and global brands operating in this part of the world."


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