ELLIS AND GAZE FOR DUNLOP
Whybin TBWA, Melbourne has put to air a series of spots for Dunlop Sports featuring Dunlop's sponsored Athletes, Liz Ellis and Andrew Gaze to sell their own shoes (Ellis Netball and Gaze Basketball).
CD: Scott Whybin
Copywriter:Paul Hastings
Art Director: Peter Kirwan
Agency Producer: Joanne Alach
Production Co.:EXIT Films
Director: Adrian Bosich
Producer: Bianca Martino
Suits: Kate Silver, Jodi Murray
Marketing Director: Andrew Savage.
posted by CB @ 7:16 AM
18 Comments:
Cute!
Good use of celebrity.
That whole Idea of "we are shit at this because we are really good at that" has been done to death. VW specialists in the good ol' US of A from Publicis was the last I can recall.
Ellis actually looks good in this!
Nice timing & mood. Got a good chuckle. Hot guy doesn't hurt either!
So nice I had to watch it three times. Smart not getting the celebs to talk. Just look good.
My God! Where are your standards people!
This is unmitigated shit! This blog has gone straight to woosville!
I must be getting very conservative in my old age, but how good/effective is a sneaker/endorsement ad if you don't see the sneaker/endorser doing what they do best?
As it happens, I actually need a new pair of sneakers right now, but this ad has given me no reason to put Dunlop on my shopping list.
I'm not really loving it...
Compare it to some of Furby's ads for Dunlop it's nice, but a bit boring and MOR. Personally I just feel it's not a different strategy or a cracking award winning shoe ad (think Petch's stuff for mathers / clarks etc).
Shame good agencies like Saatchi's got scared off posting their work here.
Strange comments. I actually find it engaging and it gives me a laugh at the end.
I like it. Far better than a lot of stuff on TV.
Agree it's not trendy, but I reckon it's going to work.
its somewhat strange that two really good austarlian ads don't appear on these pages, drumstick and discovery channel, maybe Nobby has put his foot down? and spiller just never stoops down to this level? but all of these ads are just dull, not bad just bland which in some respects is worse isn't it?
It's an ad with an idea at least.
Your joking right- that's your standard of good creative and direction? This ad should be put down like an old dog that shits on itself.
This ad came on when watching the tennis with the family, and it got a lot of laughs. Simple isn't necessarily a bad thing.
I ve seen the ad enough but I didn't know what it was for until I read the blog. My wife liked it, but when asked her to recall the product it got a big fat zero. It feels like it drifts a bit like an average insurance ad. At least it's not a talk show.
I love that guy. See? It works on teenage girls!
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