BIDENKO LURED BY TEQUILA
Peter Bidenko, CD Direct of Lowe Hunt Sydney, has been lured to the position of creative director of Tequila, Sydney.
Bidenko (pictured) was an integral part of Lowe Hunt's multi award-winning Lynxjet campaign, winner of nine Cannes Lions and the ADMA Grand Prix in 2006. Lynxjet was the most awarded DM campaign in the world last year, according to the WON Report.
The hiring coincides with sister shop Whybin\TBWA Sydney snaring M&C Saatchi Sydney senior suit Paul Bradbury to the position of General Manager, effective next week. Prior to M&C, Bradbury was GM of Arnold, Sydney.