Thursday, February 15, 2007


Peter Bidenko, CD Direct of Lowe Hunt Sydney, has been lured to the position of creative director of Tequila, Sydney.
Bidenko (pictured) was an integral part of Lowe Hunt's multi award-winning Lynxjet campaign, winner of nine Cannes Lions and the ADMA Grand Prix in 2006. Lynxjet was the most awarded DM campaign in the world last year, according to the WON Report.
The hiring coincides with sister shop Whybin\TBWA Sydney snaring M&C Saatchi Sydney senior suit Paul Bradbury to the position of General Manager, effective next week. Prior to M&C, Bradbury was GM of Arnold, Sydney.


Anonymous Anonymous said...

Go Sideshow Bob!
The Nobby of DM.
Well deserved Peter!!!

10:13 PM  
Anonymous Anonymous said...

Brilliant move,go Pete.

8:38 AM  
Anonymous Anonymous said...

Tequila. The new cool?

8:45 AM  
Anonymous Anonymous said...

I agree 8.45. 'Direct, the new cool' was terriffic and if Pete can replicate the same quality of work at Tequila then they will be the big winners. I think it's Pete, the new cool!

10:52 AM  
Blogger Stanley Johnson said...

Pete's a top bloke and a serious talent, no arguments there. Well done mate!

But the Nobby of DM!?

How quickly we forget.

Long before he was diarising his exploits in Buenos Aires, Nobby was the Nobby of DM.

He took a sleepy DM shop in Melbourne and turned it into one of the hottest agencies in the country.

Wells Nobay McDowell.

Take a look through your back issues of Campaign Brief. You'll see that in the mid to late nineties WNM were on a creative par with Clemengers.

They cleaned up at MADC and then wrote one of the best ever house ads to publicise the fact.

Rumour has it Nobby was lined up to become CD of Saatch in Melbourne about ten years ago. The job didn't happen because he didn't have enough "big tv" experience.

Saatchi Melbourne has long since closed.

As for Nobby, well his time in DM obviously didn't prevent him from getting to the top.

Cream rises as they say.

10:55 AM  
Anonymous Anonymous said...

Good geezer, even better laugh.

11:55 AM  
Anonymous Anonymous said...

So that's what happened to the One.Tel Dude.

6:39 PM  
Anonymous Anonymous said...

He's won more Cannes Lions than all the mainstream 'shit-that-folds' naysayers in the Australian industry put together.

And he's a great self-publicist!

7:18 AM  

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