PAUL JONES DIES
The Australian ad industry will surely be in shock on hearing news of the passing of legendary creative adman Paul Jones, who died last night.
Jones, who was in his late 60s, was best known as the creator of the Labor Party "It's Time" campaign in 1972 while he was CD of McCann-Erickson, Sydney, as well as a string of memorable Coke campaigns throughout the 70s, and the McDonald's "Mac Time" work at DDB Sydney in the 80s. In 1979, while CD at Clemenger Sydney, he was a driving force and founding chairman of AWARD.
Together with Peter Cherry and a few others, his vision for AWARD was inspiring, no doubt encouraging many young people over the years to make a career in this wonderful business. His intro in the inaugural 1979 AWARD annual is perhaps worth repeating now:
AWARD is a non-poltical non-profit organisation with but a single idea: the raising of standards.
To raise standards one has to be bloody-minded.
We are and always will be.
AWARD's not about congratulations.
It's about the stimulation of higher standards.
And that's all it's about.