M&C SAATCHI SYDNEY LEAD WORLD AT CAPLES AWARDS
M&C Saatchi Sydney was the most awarded agency in the world at the 29th Annual John Caples International Awards 2007, one of the most prestigious events for the global direct and interactive marketing industry.
M&C Saatchi Sydney took home 8 Gongs while Aim Proximity Auckland (6) and Wellington (3) combined to get 9. BMF Sydney with 4 was the other big winner from the region. Lowe Hunt, Sydney took home two awards while one apiece were won by MercerBell, DDB, Clemenger Proximity, and cummins&partners.
The best in show went to the mail pack, Cyriel (84) Needs a job. from I DO in Belgium, the same piece that won the Cannes Grand Prix.
M&C won for British Council, Optus, Australian Red Cross, Australian Cancer Research Foundation and Tourism Australia.
The awards were held at the Metropolitan Pavillion, New York. For further information about the John Caples Awards visit www.caples.org