YABBER TO MERGE WITH DEWEY HORTON TO FORM BIG RED
Melbourne based Dewey Horton is set to merge with Don Morris' start-up Yabber, based in Sydney. The merged identity will be called Big Red (already the name of the holding company of Dewey Horton) with offices in Melbourne and Sydney, and is tipped for a July 1 start. The directors will be Ted Horton (pictured), Chris Dewey, Don Morris and Jamie Drurie. Morris worked with Horton back in their Mojo days, and Dewey Horton also did the launch campaign for Soul Telephone - Yabber's only client. Morris, on the other hand, has strong contacts with Geoff Dixon of Qantas, the key maker and shaker of Dewey Horton's JetStar account.