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posted by CB @ 12:26 PM
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Monday, April 23, 2007
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6 Comments:
Good to see Franklin Extra Bold Condensed, still the best typeface by a country mile. Clearly though, this was not art-directed or written by Ronnie or Jack or Lionel due to the conspicuous absence of full points in the headline sentences and the word 'the' missing before the words 'Australian Open'. But I'm being picky. A good, old-fashioned headline-driven ad with a sense of humour. Who dunnit?
It's not Franklin, it's Grotesque #9
Say, 3:46 PM,
You took the words right out of my, er, fingers.
FEBC (or even Benjamin’s bastard-child, Grot 9) is such a cut-through face isn't it? But I agree about the lack of full-points which are, of course, crucial to its power.
And the missing "the" made me wince as well.
But it's a really communicative piece.
I'd also like to know who dunnit.
Jack
Grot 9 is a classic, so is Franklin. Beats all those mamsy pamsy fonts used these days in every ad you flick past in every magazine you read.
Most print advertising in this country is wallpaper - pick up any mag or newspaper and see for yourself. Whole blocks of copy set in 8pt, across the entire page, purple on black. Or green on blue. Totally unreadable, and usually littered with footmarks instead of commas.
It's such a shame the new generation of art directors and typographers just don't know their craft - and, more importantly, just don't get the vital role type has in communication.
5.20 and 5.35 - does the nursing home you people are in have iChat? - thats excellent.
Yes, yes, yes... Franklin and Grotesque are very lovely and old school but I think you'll find Tom Moult will arm wrestle anyone any day of the week to prove the power of Clarendon.
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