THE CAXTONS GETS A MAKEOVER
In preparation for the 33rd year, The Caxton Awards were re-launched at an event in Sydney tonight (Tuesday).
The aim of the Caxton Awards and weekend is to stimulate the creative community and recognise great newspaper advertising.
Earlier this year, the organisational responsibilities for the Caxtons were transferred from News Limited, Fairfax and West Australian Newspapers, to the new industry marketing group, The Newspaper Works.
Says Tom Moult (pictured), chairman of the Caxton Committee: “The Caxtons are the longest running awards in Australia and the involvement of The Newspaper Works signals the start of an exciting new era.”
Tony Hale, CEO of The Newspaper Works, said the Caxtons were a wonderful asset for the newspaper industry.
“It is incredibly important for the newspaper industry to recognise, reward and encourage the creative community on the fundamental basis that better creative leads to greater advertising effectiveness.”
Moult revealed that the creative committee had been expanded to include Melbourne based Paul Catmur, ECD of Y&R Australia and NZ, Rebecca Carrasco, creative at Lowe Hunt, Sydney and Russell Smyth, CD of The Campaign Palace, Sydney and then unveiled several new initiatives designed to extend the presence of The Caxton’s in the creative industry to further promote newspaper creative all year round.
A new bi-monthly contest referred to the “Could Be a Caxton” was announced. Newspaper ads that have appeared over the previous 2 months will be judged by highly regarded and awarded creatives. The creators (primary art director and copywriter) of each ”Could Be a Caxton” winner will receive tickets to the Caxton Weekend and the work will be profiled in the trade press and be automatically entered into the annual Caxton Awards.
Moult also announced the 2007 Caxton weekend location, date and reduced delegate cost. The weekend will be held in the ever popular Byron Bay, at the Byron at Byron Resort from 26th-28th October. Delegate fees have been reduced by approximately 25%, making it even more affordable to attend.
Hale then announced the launch of a Caxton website designed to provide the industry with information about the Caxton Awards, its history, past winners, Call for Entry details and the Caxton Weekend. The website will also act as a resource tool, providing information about breaking newspaper creative campaigns, both locally and overseas, links to industry websites and a supplier marketplace section for creative services.
The website will be live on 27th April at www.thecaxtonawards.com.au
Further details about “The Could Be a Caxton” eligibility and how to enter can also be found on the new website.
The Caxton Awards look forward to your support throughout the year and urge you to visit the new website to keep updated with Call for Entry open and close dates, the bi-monthly “Could Be a Caxton” winners, details of weekend speakers and examples of new great newspaper advertising.