Wednesday, April 25, 2007

KIDD DIRECTS A NOVO IDEA


Bronwyn Kidd is a well known Melbourne Stills Photographer specialising in fashion and beauty.
She is also now working as a director through Vanilla films.
Vanilla was approached to create a 30 second tvc for client, Novo, part of the Westco fashion group.
Taking inspiration from Marie Antoinette it was shot at Labassa, a beautiful national trust home in Caulfield.
The story is based around a sleek intruder and her accomplices who steal a cache of Novo Boots from beneath a sleeping beauty.

DIRECTOR: Bronwyn Kidd
PRODUCER: Carole Whiting
PRODUCTION COMPANY: Vanilla Films
DoP: Stefan Duscio
STYLIST: Virginia Dowzer
CLIENT: Westco

11 Comments:

Blogger Sam said...

Oh please... did I really just see what I thought I saw? 'Don't take your eyes off them?' Is this the loosest, most done logic in the history of advertising?

I'm all for stills photogs going for direction, but to date I still haven't seen one do anything good....

5:35 AM  
Anonymous Anonymous said...

hmm... yeah i guess ol stanley kubrick's work after his stills was a bit forgettable.

9:41 AM  
Anonymous Anonymous said...

"Inspiration form Marie Antoinette"

hmmmmmm now that is PR we havent heard before.......What a load of unmitigated bollocks. I had to watch it three times just to see if it was as bad as I thought it was on the first viewing.

(hey lynchy, can I use the phrase "bollocks" on the blog? I think it is in the dictionary)


Please Please Please can somebody upload the latest Maccas monstrosity with the guys inside the actor's mouth, so we can rip into that as well.

POP

10:03 AM  
Anonymous Anonymous said...

ridley scott started as a stills photographer.

as for the ad...an award school student could have done better.

1:12 PM  
Blogger Sam said...

I stand corrected on Scott and Kubrik, was referring to more contemporary times, in Australia...

I live in LA so I'm used to bad TVCs, believe me, but this one caught my eye for all the wrong reasons

3:32 PM  
Anonymous Anonymous said...

I would also like to use the phase "load of unmitigated bollocks" in regards to that "load of unmitigated bollocks" which I have to agree sums up the Macdonalds "load of unmitigated bollocks" though I thought it was inside his brain not his mouth. I can imagine the word "Delicatesen" was maybe used once or twice in the treament.

4:38 PM  
Anonymous Anonymous said...

oh get over it! all you people do is whinge and bitch about ad's that you obviously didn't create!

im a 21 yr old female - the target market - and i thought it was great. it was nice to see a shoe ad doing something interesting. not so vain but still beautiful!

OH and they cant all be award winners can they?! or else there wouldn't be any losers....

5:10 PM  
Anonymous Anonymous said...

Saucers of milk all round, please.
What a tragically typical feline response. Give the Director a break. She's just done her FIRST tvc - and it is visually very strong. Which you'd expect from a photographer moving into directing.
What about feedback that supports and encourages? We all know cattiness springs only from personal insecurity anyway.
1:12pm - Didn't do Award school by any chance? Brownwyn didn't - she DID however, produce fuckin good stills... and this is a fuckin good first try on film. Anyway, there's no such thing as bad publicity.

10:35 AM  
Anonymous Anonymous said...

I agree. It's a very nice execution of a pretty weak concept. Which makes it your every day average fashion ad. Which it is.

6:32 PM  
Anonymous Anonymous said...

Has anyone noticed how the blog is back? I mean the real blog - the one where you get to say exactly what you think? Think I'll exercise my right and call that ad an unmitigated stinker. I love it! (the blog that is - not the ad)

2:23 AM  
Anonymous Anonymous said...

WELL STUFF U ALL I REALLY LIKE IT!!!!

1:58 PM  

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