Thursday, April 26, 2007

IS THIS THE CANNES GRAND PRIX? THE NEW LUX SPOT VIA SANTO, BUENOS AIRES


Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?

25 Comments:

Anonymous Anonymous said...

you're kidding, right?

2:14 AM  
Anonymous James North (London) said...

Beautiful. A Gold Lion at least. What other contenders are there this year?

2:25 AM  
Anonymous Anonymous said...

Bollocks

6:23 AM  
Anonymous Anonymous said...

"IS THIS THE CANNES GRAND PRIX?"

are you a mentalist?



big neon turd.

7:56 AM  
Anonymous Anonymous said...

Bob Garfield has never written an ad in his his life let alone a "contender".

Back in the early 90s he had zero credentials when he become an advertising creative "critic". He got the job simply by putting his hand up at Ad Age Magazine, where he was a news journalist.

Similar situation with Barbara Lippert at AdWeek New York.

So will Lux be the next Cannes Grand Prix? I doubt it, but perhaps ask my plumber.

R

9:27 AM  
Anonymous Anonymous said...

Well it's either this or another Gold for Brand Power.

9:33 AM  
Anonymous Anonymous said...

is this guy fucking serious? Small idea. Average execution. Lucky for Santo I'm not a judge, I wouldn't even put it into the shortlist stage. If this is in the running for the Grand Prix, is it too late for the rest of us to enter every mediocre spot we made this year?

9:59 AM  
Anonymous Anonymous said...

If it was live action instead of technique, it would be the oldest frigging idea ever. Woman has bath feels great. Technique is not an idea- it's not even a great technique. Too easy.

10:13 AM  
Anonymous Anonymous said...

I'd tell you what I think but I CAN'T FUCKING SEE THE SPOT.

Mac and Safari problem again I guess ...

10:19 AM  
Anonymous Anonymous said...

Technique score: If this was done 20 years ago using real neon, then it would score 10/10. This is animated 3/10

Content score: 5/10

Overall score: 4/10

No Lion.

10:56 AM  
Anonymous Anonymous said...

Now I'm just a junior so maybe I don't know much, but if that's all it takes to win at Cannes I'll see you all there next week.

11:52 AM  
Anonymous Anonymous said...

If that shit wins the grand prix, I promise to never write anonymous comments again.

12:13 PM  
Anonymous scream said...

I'm concerned that no one has mentioned that the story is about a cripple girl who everyone shuns and her miraculous tansformation into a totally kidnappable babe. What is wrong with these people? Did the last 50 years of social history pass them by?

12:18 PM  
Anonymous Anonymous said...

9.59 its not too late - i have a 2min30sec telco spot for afternoon tv on GDAH (gold diggers at home) channel - and my mum said it was ace.
i really think Bob would like it.

its a "conteneder" for sure


jesus f**kin wept, what is happening to the world of communication....

12:36 PM  
Anonymous Anonymous said...

erm, no, no it's not.

GP is something special even with Ikea lamp which was a little controversial that year had something special.

I've never actually seen a riot on the Croisette, if this got up as GP it may cause the first.

12:58 PM  
Anonymous Anonymous said...

who said grand prix on the first place?
is that the Blog's opinion? Just tell me 'cuz if it is Im no longer visiting it.

1:16 PM  
Anonymous Anonymous said...

No, it is not the Grand Prix.

As much as it pains me to say, I'd rather see it go to Coke 'happiness factory'. Seems like everyone is so focused on moving into 'new' territory that film has slipped a little this year. Nothing outstanding.

'GameKillers' campaign directed by Glue Society gets my vote. It will be in for Titanium but could maybe cross over?

Hey Lynchy, Clio finalists are out.

2:15 PM  
Anonymous Anonymous said...

1.16, it's Bob Garfield's opinion, not the blog's, so keep coming back.

2:17 PM  
Anonymous Anonymous said...

Maybe, if John Howard wins the next election and the US withdraw from Iraq.

2:48 PM  
Blogger Aitch said...

Holy sh*t - so we're all on the same page here!

That's a first.

3:55 PM  
Anonymous Anonymous said...

Grand Pricks maybe.

4:41 PM  
Anonymous Anonymous said...

It's an execution, not an idea.

Shit.

10:38 PM  
Anonymous Anonymous said...

big call grand prix - its ok at best

8:14 AM  
Anonymous Anonymous said...

I think Bob Garfield must be on drugs.

8:29 AM  
Anonymous Anonymous said...

Hey 10:15am.
try using Firefox browser for Mac works all the time.
if you don't have it try rubbing some lux on your mac I hear that fixes everything electrical these days.
C Mc

3:04 PM  

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