Tuesday, May 08, 2007


JWT Melbourne has put to air a
  • TV commercial
  • for Ford to highlight their sponsorship of AFL teams at a grassroots level.
    The spot shows Barry Hall returning to his hometown and taking on his former club, the Broadford Under 11s. It's just Barry vs the team of Under 11s. For those not familiar with the game, Barry has a bit of a reputation as a bad boy. He's been known to suffer from 'white line fever' - a euphemism for pitch rage. And indeed, in the TVC, Hall takes a few swipes at the kids. The boy he pushes over is, in fact, his nephew. The coach of the Under 11s side was actually Barry's childhood coach and during the shoot, pulled out the team photo from when Barry was a little tacker. Two of the women cheering are Barry's mum and his aunt. The jersey Barry sports was made for the shoot and has a 'BHFC' logo on it - Hall signed it and it has been donated to the club.

    Agency: JWT Melbourne
    Writer: Scott Glennon
    Art Director: Jason Ryan
    CD: Jeremy Wynne
    Account Director: Ben Epstein
    Agency Producer: Justine Kubale
    Production Company: Renegade
    Director: Sean Byrne
    Producer: Richard Hearman


    Anonymous Anonymous said...

    Barry Hall Hall. Enough said.

    8:30 PM  
    Anonymous Anonymous said...

    Excellent ad. Broadford rocks!


    9:35 AM  
    Anonymous Anonymous said...

    Ummm... Toyota ads. With footy legends. Reliving great footy moments, based on the legend's reputation... Beautifully written, dry humour. Maybe the Barry Hall script went to Toyota - but for some reason, they knocked it back? Long live the recycle drawer.

    11:19 AM  
    Anonymous Anonymous said...

    Brought a smile to my face. Cute

    1:21 PM  
    Anonymous Anonymous said...

    Nice one. Well done.

    2:38 PM  
    Anonymous Anonymous said...

    11:19, when you develop analytical powers beyond that of a single celled amoeba you'll appreciate the distinction.

    12:10 PM  

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