CURIOUS AUSTRALIA LAUNCHES WITH PETE GRASSE AT THE HELM
Curious Film has cemented its presence in Australia with the relocation of the remarkably bald Pete Grasse to Sydney, where he is general manager of Curious Australia.
Curious expanded into Sydney from New Zealand two years ago, producing quality campaigns with top agencies for the likes of Johnny Walker, McDonald’s, Nestle, Just Jeans, Jockey, Continental and Kelloggs.
Due to its phenomenal success in Oz, the company now offers a full-service production office at Fox Studios, Building 25 in Sydney. Grasse – who has a secret penchant for wigs and false teeth– joins senior producer John Rogers and directors Spencer Susser and Alan White, who are all based at Curious Australia.
“Most people think I’m a bit retarded when they first see me, but I hope to prove I’m not as dumb as I look. I hate to hear about the death of the industry. I think people who bitch and moan about that shit are short-sighted whingers,” says Grasse, simultaneously adjusting his saftey helmet.
As for his goals in Australia: “I like to work with people when we can produce something to tell more stories about. I am happiest when we can tell stories about the work we’ve been able to do together. It keeps it entertaining for all of us.”
Curious Australia represents Curious New Zealand directors Darryl Ward, Robin Walters, Miki Magasiva,, Chris Mauger, and Ben Fisher. Grasse’s Curious Collective, represents internationally lauded production companies Bob Industries, Anonymous Content, Blink Productions and Untitled Films, which have all recently tied up productions with agencies in Australia and New Zealand.
After hours, the Fellini of the bikini, is at work completing part two of his cult film Bikini Bandits, which stars has-been musicians Dee Dee Ramone, Maynard James Keenan, Captain Sensible and Jello Biafra, and has-been actors Corey Feldman and Dolomite. Bikini Bandits retains a bizarre following of fans across the United States, Europe and Japan and is set to titillate audiences throughout Australia.
When he still had hair, Grasse was advertising director at Puma based in Hong Kong and Japan. He was lured to the green slopes of Auckland in 2004 as brand manager at Curious Film, and moved to Japan in 2006 in response to demand for the company’s directors in Tokyo. He also became father to his second munchkin – an adorable baby boy.
Now based permanently in Sydney, Grasse hopes to expand Curious Film’s Australian presence by collaborating with like-minded creatives who share the company’s passion for storytelling and filmmaking.
Says Grasse: "Drop by for a beer or something stronger at Curious Australia, Building 25, Fox Studios, Moore Park Sydney."