Thursday, June 07, 2007

COLMAN RASIC CARRASCO - PROMISES ENGAGING, MEDIA NEUTRAL IDEAS


Former Lowe Hunt, Sydney senior executives Ben Colman, Dejan Rasic and Rebecca Carrasco have joined forces to launch the Sydney-based ideas company colman rasic carrasco.
colman rasic carrasco (CRC) will work in partnership with clients to create media- neutral brand solutions driven by creative ideas; as well as creating idea-led content for CRC’s own distribution.
Starting with two key clients – Cerebos Australia (Riva Coffee, Gravox, Saxa Salt, Fountain Sauce) and Paper Tiger Publishing (Yen Magazine, Dazed & Confused Magazine) – as well as project work for MTV Networks Australia, colman rasic carrasco opens its doors in Stanley Street, East Sydney, with $9.5 million in billings.
Colman (pictured right) was most recently CEO of Lowe Hunt Sydney and before that held senior marketing positions in Sydney, London and New York, and was a client of many Sydney agencies before moving to the agency side of the business.
Rasic and Carrasco will drive CRC’s creative product as joint Executive Creative Directors.
Rasic (pictured left), the former Creative Director of Lowe Hunt, was recently ranked joint No. 1 Creative in the CB rankings - based on award show success over the last two years. He has over 12 years experience working at agencies in Singapore, London and Sydney.
Says Rasic: “The decision to start CRC was made the minute we realized each of us had the same creative vision for the agency. This was really important for me moving forward. The quality of work for our clients is the driving factor for all of us. Our aim is to cut through the jargon and create work that is driven by engaging ideas, regardless of the medium, because a strong idea should be able to work across any channel.”
Carrasco (pictured centre) has been a Creative for the past five years, working on both sides of the Tasman. She’s had results and been invited to judge at many award shows, and is also doing a PhD on the role of a conceptual creative idea in advertising.
Says Carrasco: “There’s a lot of talk about through-the-line, multiple-touchpoint, interactive campaigns with consumer-generated content, but if we’re not talking about work underpinned by a strong conceptual idea, we’re just left with a big game of buzzword bingo. And nobody wins. Now more than ever marketers need engaging, original ideas because in a time-poor, media-saturated world where people actively avoid ads, the idea has to create the audience. So it’s great to be working with partners the caliber of Dejan and Ben to build a business based on this belief.”

32 Comments:

Anonymous Anonymous said...

"I see a little silhouetto of a man,
Scaramouche,scaramouche will you do the fandango"

9:36 AM  
Anonymous Anonymous said...

CRC, brilliant! And beside everything else they're offering, they'll dry your ignition when your car won't start.

12:10 PM  
Anonymous Anonymous said...

Well done guys.

12:43 PM  
Anonymous Anonymous said...

How can something be 'neutral' and 'engaging'?

12:55 PM  
Anonymous Anonymous said...

Thunderbolts and Lightning, very very frightening me.

1:37 PM  
Anonymous Anonymous said...

I'm jealous

2:32 PM  
Anonymous Anonymous said...

Congratulations guys.
Very jealous.
Sure you'll all kick-ass.

2:43 PM  
Anonymous Anonymous said...

And all lean to the right a little. No, I mean your left... That's it perfect

2:55 PM  
Anonymous Anonymous said...

blimey.

3:07 PM  
Anonymous Anonymous said...

When we found out they were starting their own shop, we all thought here is another 2 year company where it starts, talks themselves up then everyone leaves to pursue safe jobs.

But they seem to really be quite an influential bunch with talent, ambition, experience and most importantly accounts.

Remmember: Think big, talk small.

3:38 PM  
Anonymous Anonymous said...

Best of luck with the new company guys. Just one thing - your press release makes you sound less like
sharp creative people and more like MBA grads. I hope your stated aim to 'cut through the jargon' includes erasing the phrase 'moving forward' from your vocabulary.

4:26 PM  
Anonymous Anonymous said...

Congrats guys, you're awesome! Can't wait to see what you get up to...

-Simone

4:46 PM  
Anonymous Anonymous said...

Great news guys. Show them how it's done.

5:18 PM  
Blogger david said...

Nice work chaps.

I've never worked with you guys but I've always heard good things, which is rare in a bitter industry like ours.

Hope it goes really well. And you have fun.

7:28 PM  
Anonymous Anonymous said...

Media neutral you idiot. Why do people feel they have to slag everyone off?

8:40 PM  
Anonymous Anonymous said...

Maybe you guys can give David a job. Obviously got a lot of time on his hands.

8:57 PM  
Blogger Kris said...

It is great to see a country still
with the guts to open a new ad agency. Did these guys have anything to do with Lynx? Did they do that Riva Coffee OK Go Treadmill video?

5:07 AM  
Anonymous Anonymous said...

5:07, No that ad was done by someone else.

12:41 PM  
Anonymous Anonymous said...

Blah blah blah - well done guys great to see you doing what you love. Get rid of all the layers and do the work you want to.

12:46 PM  
Anonymous Anonymous said...

9:36 - Are you referencing the photo to the Queen CD cover? Funny

Scaramouche

12:50 PM  
Anonymous Anonymous said...

They have some verrr niice brands. I liike.

Something drastic needs to be done with MTV

Id be interested to see what theylle do with Paper Tiger

good luck, i admire the brave

2:34 PM  
Anonymous Anonymous said...

New agencies claiming to be media neutral/cut through the jargon/its all about ideas is a bit yesterday.

So pack away the cliches and get on and do it. We'll know when you do something great.

Oh...........good luck.

6:51 PM  
Anonymous Anonymous said...

Have heaps of fun guys. Loved working with you at LH. Rip it up.
- Mark

8:36 PM  
Anonymous Anonymous said...

I worked it out. Go the Claw!

12:48 PM  
Anonymous Anonymous said...

The Queen cover referred to is from their eponymously titled first album. Bohemian Rhapsody is from A Night At the Opera, their third album. So the joke don't work.

3:08 PM  
Anonymous Anonymous said...

Magnifico!

8:57 AM  
Anonymous Sel said...

Rebecca gave an awsome talk at our final AWARD School lecture.

Thank you so much, very insightful & no less inspirational.

3:15 PM  
Anonymous Anonymous said...

Lynchy please take this pic off the site. its not funny anymore.

7:29 PM  
Anonymous Anonymous said...

Isn't it about time these guys posted some work?

7:30 PM  
Anonymous Anonymous said...

7:29 & 7:30 - You obviously posted both blogs and you're a perfect example of the type of sad unfortunate animal this blog can attract. They've only been open a week so I think it's total nonsense to say "isn't it about time they posted some work".

11:11 PM  
Anonymous Anonymous said...

Rebecca's lecture was bloody great. Can't believe she only did award school 5 yrs ago. Very inspiring/talented. Someone I'd wanna work for. Thanks.

8:00 PM  
Anonymous Anonymous said...

Agree 7:30 is a jealous idiot.

12:14 AM  

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