CB USES OLDEST MEDIUM TO PROMOTE THE YOUNGEST
With awards fever in the air - Cannes is less than two weeks away - it seems appropriate we pay tribute to the granddaddy of them all with our first bit of outdoor. No planners were harmed in the making of this shameless bit of self promotion which went up overnight in Sydney and Melbourne, both near the airport. A parody of a pisstake of irony seemed a good place to start this campaign - ironically using the oldest medium of all to promote the youngest. Stay tuned for the next installment.