CB USES OLDEST MEDIUM TO PROMOTE THE YOUNGEST
With awards fever in the air - Cannes is less than two weeks away - it seems appropriate we pay tribute to the granddaddy of them all with our first bit of outdoor. No planners were harmed in the making of this shameless bit of self promotion which went up overnight in Sydney and Melbourne, both near the airport. A parody of a pisstake of irony seemed a good place to start this campaign - ironically using the oldest medium of all to promote the youngest. Stay tuned for the next installment.
posted by CB @ 11:11 PM
15 Comments:
Rather good.
crap
seen
Great billboard, but you got one thing wrong - Nobby isn't 28.
shouldn't it be
CD age 17 – because he's been too busy working
Great logo placement. I gotta get me some of that YEE.
"Great logo placement. I gotta get me some of that YEE"
Best comment ever.
cute.
I didn't read it.
Maybe something topical would have been better.... like this
"WE ALWAYS READ THE CAMPAIGN BRIEF BLOG"
TOBY AND BEC, UNEMPLOYED.
What did the rent on that billboard cost Lynchie?
Hey Lynchy, If they don't actually exist, I volunteer to be the mythical Toby & Bec - a mysterious, unidentified critic who writes fearless, passionate but wittily ascerbic critiques and comments on the work and personnel in this whacky get-it-done-yesterday-let's-go-to-lunch adworld.
That's my pitch. Whadda you think?
Creative rationale for the dummies: To be a creative director at 28 you'd have to be pretty smart and hard working. You would not be distracted by campaign brief blog. It's a bit anti advertising. You are brave enough to have a crack at yourself.
Back off, 5.36
even with that rationale^ it makes no sense. you don't need to read our mag? is that supposed to be ironic?
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