Tuesday, June 05, 2007

CB USES OLDEST MEDIUM TO PROMOTE THE YOUNGEST


With awards fever in the air - Cannes is less than two weeks away - it seems appropriate we pay tribute to the granddaddy of them all with our first bit of outdoor. No planners were harmed in the making of this shameless bit of self promotion which went up overnight in Sydney and Melbourne, both near the airport. A parody of a pisstake of irony seemed a good place to start this campaign - ironically using the oldest medium of all to promote the youngest. Stay tuned for the next installment.

15 Comments:

Anonymous David Abbott said...

Rather good.

12:48 AM  
Anonymous Anonymous said...

crap

9:14 AM  
Anonymous Anonymous said...

seen

11:36 AM  
Anonymous Anonymous said...

Great billboard, but you got one thing wrong - Nobby isn't 28.

12:59 PM  
Anonymous Anonymous said...

shouldn't it be

CD age 17 – because he's been too busy working

1:24 PM  
Anonymous Anonymous said...

Great logo placement. I gotta get me some of that YEE.

7:01 PM  
Anonymous Anonymous said...

"Great logo placement. I gotta get me some of that YEE"
Best comment ever.

12:24 PM  
Anonymous Anonymous said...

cute.

12:52 PM  
Blogger twogorillas said...

I didn't read it.

12:59 PM  
Anonymous Anonymous said...

Maybe something topical would have been better.... like this

"WE ALWAYS READ THE CAMPAIGN BRIEF BLOG"

TOBY AND BEC, UNEMPLOYED.

2:55 PM  
Anonymous Anonymous said...

What did the rent on that billboard cost Lynchie?

3:41 PM  
Anonymous Anonymous said...

Hey Lynchy, If they don't actually exist, I volunteer to be the mythical Toby & Bec - a mysterious, unidentified critic who writes fearless, passionate but wittily ascerbic critiques and comments on the work and personnel in this whacky get-it-done-yesterday-let's-go-to-lunch adworld.

That's my pitch. Whadda you think?

5:36 PM  
Anonymous Anonymous said...

Creative rationale for the dummies: To be a creative director at 28 you'd have to be pretty smart and hard working. You would not be distracted by campaign brief blog. It's a bit anti advertising. You are brave enough to have a crack at yourself.

5:42 PM  
Anonymous toby and Bec said...

Back off, 5.36

9:29 PM  
Anonymous Anonymous said...

even with that rationale^ it makes no sense. you don't need to read our mag? is that supposed to be ironic?

3:31 PM  

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