Tuesday, June 05, 2007


Yahoo!7 today announced the ten finalists in its international Big Shot in Cannes competition in which an Australian creative team is included. Ben Smith and Neil McGuirk (pictured), from Lowe Hunt, Sydney, have been handpicked by a distinguished panel of judges for their environmental online campaign, ‘Switch Off’.
The Big Shot in Cannes competition was launched in April and offered the industry the chance to win a trip to the Cannes Lions Advertising Festival by creating a campaign which raised awareness of a worthy environmental issue in the form of an online video public service announcement. This user generated content initiative was launched across the United States, France, Hong Kong, India, Italy, Korea, Spain, United Kingdom and Australia.
The ten finalists include:
• “Switch Off” by Ben Smith, Lowe Hunt - Australia
• “Change One Bulb, Change the World,” Bill McBrayer – United States
• “Paper Plane” by Oorna Datta, Lowe – India
• “Talking Fish” by Robert Meagher, Martin Agency – United States
• “Recycle for Life” by Diego Duprat, Freelance – Spain
• “Paper Earth” by Eva Miquel, Conill Advertising/Saatchi & Saatchi – United States
• “Trees” by Evan Barber, Student (The Art Institute Fort Lauderdale) – United States
• “Play Responsible” by Nicolas Gregoire, TBWA Interactive/Paris – France
• “You vs. Him” by Pranav Harihar Sharma – India
• “One Sunny Day” by Kristen Cahill, freelance – United States
The finalists entries can been viewed at http://promotions.yahoo.com/bigshot.
Says Ben Smith from Lowe Hunt: “It is great to be named as one of the top ten finalists in this international Yahoo! Competition. Neil and I created our ‘Switch Off’ ad by concentrating on the idea that small things can make a big difference - turning off a light switch is effortless and something that anyone can do. We borrowed a few pairs of hands from our circle of friends and colleagues and filmed them switching things off at home and around the office. Hopefully the ad demonstrates an important environmental message in a simple, but powerful manner and encourages people to act.”
Smith and McGuirk graduated from AWARD School in 2005, and have worked at The Glue Society, Three Drunk Monkeys and now Lowe Hunt.
Markus Barnikel, Chief Sales Officer, Yahoo!7 added: “It is fantastic to see a local team in the top ten which showcases Australian creativity on the worldwide stage. More importantly, The Big Shot in Cannes competition has demonstrated how key messages and environmental issues can be driven through user generated content. We believe this competition will help the advertising community better understand the opportunity that online provides for building message awareness and reaching Australian communities.”
The distinguished panel of judges choose the top ten finalists and will choose the three grand prize contest winners. Judges include;
Danny Searle, Creative Director and Deputy Chairman, Clemenger BBDO Sydney
David Apicella, Chief Creative Officer, Ogilvy & Mather New York
Jeff Benjamin, VP and Interactive Creative Director, Crispin Porter+Bogusky
Susan Credle, EVP, Executive Creative Director and Board Member, BBDO NY
Marie Catherine Dupuy, Vice Chairman and Chief Creative Officer, TBWA Paris
Pete Favat, Chief Creative Officer and Managing Partner, Arnold Worldwide
Jeff Goodby, CEO and Co-Chairman, Goodby Silverstein
Bob Greenberg, Chairman, CEO and Global Chief Creative Officer, R/GA Associates
Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy & Mather India
Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group
Mark Waites, Partner, Mother London


Anonymous Anonymous said...

"First thought wins team a free ticket to Cannes."

9:13 AM  
Anonymous Anonymous said...

Didn't Sassy write that for the Black Balloons TVC that launched last year for Vic Gov?

10:32 AM  
Anonymous Anonymous said...

Good luck to them. I'm sure they're pretty bright. And I'd be more than happy to grab a free trip to Cannes. Pretty average bit of work, though. To be honest, it's not much above a Year 11 social studies assignment.

12:59 PM  
Blogger John Gault said...

This comment has been removed by the author.

2:24 PM  
Anonymous Anonymous said...

Nice work Ben and Neil.

Keep rockin.

Jay B.

4:00 PM  
Anonymous Anonymous said...

Brilliant, makes you think, cost you nothing and saves our environment.

Well done Ben and Neil.


6:41 PM  
Anonymous Anonymous said...

Shhh mum

7:14 PM  
Anonymous Anonymous said...

Simple, yet so effective.
Great work guys.


7:29 PM  
Blogger David J Smith said...

If the organizers of this competition really give a shit about the environment, why the fuck are they flying 20 people from across the globe to cannes?

11:06 PM  
Anonymous Anonymous said...

Nice work Neil.

Steve (Saatchis)

11:33 PM  
Blogger Unknown said...

Erm... does this exemplify why planners are important or what? I agree with 9:13am

I aso never thought a pun would get you to Cannes..

7:14 AM  
Anonymous Anonymous said...

I entered this comp (my entry was crap, admittedly) and they sent me a foam Yahoo! chair in a box with 8 copies of the delivery form.

There were 5 of one and 3 of another.

Way to love the environment Yahoo!

1:46 PM  
Anonymous Anonymous said...

this ad felt very year 12 Visual Arts HSC major work to me.

5:28 PM  
Anonymous Anonymous said...

david. stay in amsterdamn, please. you are coming off like a bit of a shifty - that's australian for a wrench aka tool. why is every comment you make so against the work that is being done over here? these two guys are gong to cannes to represent australia and it just so happens we have to fly to cannes, this being an island and all.

i wish them the best of luck and i wish that you'd please either be more supportive cos' i'm starting to wonder why you are even looking at this blog.

3:09 PM  
Anonymous Anonymous said...

5:28 & 12:59 - right, so your opinion counts more than ... well ... let me see ... Mark Waits from Mother, Jeff Goodby and Marie Catherine Depuy from TBWA Paris. Keep blogging you loser.

5:15 PM  
Blogger David J Smith said...

Hey I apologize.

I don't want to disrespect Ben and Neil. It's great for them. it's good that they are actually doing something, rather than just talking about it.

My beef is with the organizers who are giving away tickets to cannes as prizes. Planes account for a high percentage of carbon dumped in the environment. So it seems at odds with the good work they are trying to achieve.

6:41 PM  

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