OUTDOOR LIONS: ANOTHER GOLD TO ADIDAS 'BONDED BY BLOOD'
TBWA\Whybin Auckland picked up the only Gold Lion for New Zealand at the Outdoor Lions for their already highly awarded Rugby Union’s Adidas ‘Bonded by Blood’ work.
Australia won three Outdoor Lions – two Silvers and one Bronze. The Silvers were for The Campaign Palace Melbourne Target poster ‘Big Hands’ and JWT Sydney for the Pet Pantry campaign ‘Snoop’, ‘Fluffer’ and ‘Rocko’. The Bronze went to Leo Burnett Melbourne’s Connex campaign ‘Chicken Feet’, ‘Beaver’ and ‘Hamster’.
The Grand Prix went to South Africa’s Net#work BBDO Johannesburg for Nedbank’s ‘Power to the People’ .
A total of 90 Outdoor Lions were handed out, the same as last year, split between 19 Gold (same as last year), 26 Silver (two more than last year) and 44 Bronze (three less than last year). Australia had 140 entries and New Zealand had 128 entries.