DIGITAL PICTURES NEW DIGITAL WORK FOR SOCCEROOS
To promote NAB's sponsorship of the Socceroos for the forthcoming Asian Cup games, Digital Pictures was recently commissioned by Clemenger Blue to design and develop a large scale interactive Flash game. Featuring fully animated and photo-real 3D versions of John Aloisi, Tim Cahill, Harry Kewell and Archie Thompson, the game allows players to take control of their favorite Socceroo and run him through a series of post-goal "Celebration Dance" moves.
Clemenger Blue and Digital Pictures collaborated to craft a game that pushes the boundaries of what is technically possible using Flash, 3D animation, video, sound and engaging gameplay. The finished game was delivered within a month of the initial briefing which was only possible thanks to Digital Pictures' uniquely converged services. With Creative Direction from Clemenger Blue's Damian Royce, all the 3D modeling and animation, Flash development, database connectivity, video encoding, sound effects and game design were handled internally at Digital Pictures.
Aaron Cooper, Head of Interactive Media at Digital Pictures, commented that "this project represents a huge step in the shift towards interactive advertising. Here you have Australia's largest bank opting to forgo traditional advertising in favour of a cutting edge interactive piece. Clemenger Blue's vision and Digital Pictures' convergent media expertise have come together to produce a targeted campaign with real viral potential."
www.nab.com.au/socceroos or www.digitalpictures.com.au