SECOND GRAND PRIX TO NEW ZEALAND
New Zealand has pulled off the near-impossible winning its second Grand Prix of the festival with OMD Auckland awarded the Media Grand Prix for ASB Bank's Pago ‘Money goes Digital’ campaign promoting its online banking service. Creative agency on the campaign was TBWA\Whybin Auckland. The same agency won a Grand Prix in Promo yesterday for its NZRU/Adidas ‘Bonded by Blood’ campaign.
It is the second Media Grand Prix won by New Zealand since the awards inception in 1999 when 141 Palace Plus Auckland won it for Sony Computer Entertainment. Australia has won the Media Grand Prix twice since the Media Lions started – in 2006 for Lowe Hunt’s ‘LynxJet’ and in 2002 for Universal McCann Magnum ‘7 Deadly Sins’.
New Zealand also picked up a Silver Lion for Clemenger BBDO Wellington’s Land Transport ‘Bloody Legends’ work and the ASB work picked up two Bronze Lions, taking New Zealand’s total to three Lions and a Grand Prix in media.
Australia had two Media Lions, one for Ikon Sydney’s Atari Tomb Raider Computer Game ‘Search for Lara’ and Bronze for the Naked Sydney campaign for Icon Clothing ‘Hynomarketing’.
Australia had 48 entries and New Zealand entered 21 pieces of work in Media.