Thursday, July 19, 2007

AWARD SCHOOL PROMO A HIT




Heaps of people at the packed News Limited AWARD School graduation in Sydney last night were more impressed with the promotional posters for the occasion thanthe students' work. Apart from the great concept, everyone wanted to know who the photographer was and the retoucher.
Here are the credits:

PRINT/POSTER
Agency: DDB Sydney
ECD: Matt Eastwood
CD: Steve Back
Art Director: Simon Johnson
Copywriter: Charlie Cook
Design/typography: Jason Young
Photography: Jeremy Park
Retouching: Dennis Monk

WEB
Agency: DDB Sydney
ECD: Matt Eastwood
CD: Steve Back
Art Director: Simon Johnson
Copywriter: Charlie Cook
Design/typography: Jason Young
Flash designer: Shaun O’Connor
Photography: Jeremy Park
Retouching: Dennis Monk

25 Comments:

Anonymous Anonymous said...

who were the winners?

11:03 AM  
Anonymous Anonymous said...

Never mind the blood, sweat and tears that were poured into the student's work

11:46 AM  
Anonymous Anonymous said...

Filthy. In a good, Simon Johnson, way.

11:51 AM  
Anonymous Anonymous said...

That's a great result condsidering they had all of 24hours to create a stir...

11:52 AM  
Anonymous Anonymous said...

Count me in as one person who was very impressed with the posters. And yeah, I asked the same questions so it's nice to have them answered. One more question - where can I get copies of the posters for myself?

12:23 PM  
Anonymous Anonymous said...

Who won?

12:57 PM  
Anonymous Anonymous said...

So when will the course name be changed to 'DDB Award School'?

1:13 PM  
Anonymous Anonymous said...

lets see the student work and winners.

4:44 PM  
Anonymous Anonymous said...

look daddy it's a campaign- different ppl in different fighting positions.

5:52 PM  
Anonymous Anonymous said...

what's the website address?

7:34 PM  
Anonymous Anonymous said...

It would have been a better idea if the buggers fighting were Creative Directors. Fighting over the best new talent.

Surely Simon & Charlie, that was the original idea, wasn't it?

I'd give my left knacker to see Warren fighting Garry, Matt swinging at Nobby etc. Bring back the biff!

1:49 AM  
Anonymous Anonymous said...

Another brilliant campaign that will win awards around the galaxy for the industry (particularly the Sydney industry) talking to itself.

9:04 AM  
Anonymous Anonymous said...

great looking work, very Harvey Nichols UK, fight for sale items campaign

9:11 AM  
Anonymous Anonymous said...

Lynchy. i can't find the web address either

1:01 PM  
Anonymous Anonymous said...

www.awardonline.com

7:52 PM  
Anonymous Anonymous said...

Let's get freakin real people. This is not good work. It's nice photography - full stop. It was all done for free so of course it's going to get a plug. Shit, the blog is instrumental now in the corruption of our own standards.

12:22 AM  
Anonymous Anonymous said...

www.fight4talent.com

3:36 PM  
Anonymous Anonymous said...

12:22 AM - So what if it was done for free. It doesn't mean it isn't a good idea. These are some of the best print ads I've seen in a long time, free or otherwise. And the fact that the craft is so good just makes them even better. By the way, do you expect an agency to charge AWARD for doing a campaign?

1:49 PM  
Anonymous Anonymous said...

TALENT WORTH FIGHTING FOR.

That's good copy. Though I guess people in advertising don't really care about things like good writing anymore.

12:20 PM  
Anonymous Anonymous said...

Get a job... 12:20... or should i say a life...?

Here's one for you...

TALENT NOT WORTH HIRING...!

11:41 PM  
Anonymous Anonymous said...

11:41pm, this is 12:20. I do indeed have both a job and a life.

That you're on the blog around midnight would suggest that you have neither.

8:35 AM  
Anonymous Anonymous said...

Advertising is at its best when it comes from an insight or a truth. How about we see what all these CD's were fighting over. (Anyone lose an eye?) Lynchy, put em up. Promote these kids on the blog (nobody's going to go out of their way to check out the site). And as for their tutors. In light of what 11.46 said I think it might even be worth giving an Award to the Tutors that produced most top 10 students. (Maybe even a trip to the Caxtons) It might encourage a bit more of a drive to deliver the goods and care (more). Not saying that the tutors didn't care. But there's some tutors that would be there til after 12am (Week in week out) because they genuinely cared about trying to nurture the talent that worked hard and wanted a career out of it.
I think Award School needs an overhaul. Too many things that they're trying to teach in too little time compared to 10 years ago. Do they really need to do an Ambient idea? You learn how to think by writing posters and Campaigns. These kids are paying $1500 to try and get a career going. They all want to work in Advertising. We owe these kids. Not to make it easier on them but to make it easier to understand. I suggest 4 more weeks and less briefs. Thoughts?

2:31 PM  
Anonymous Anonymous said...

I'm not sure if I agree with 12.20 on the concept but he's got you on the 'not having a life' thing 11.41pm

2:33 PM  
Anonymous Anonymous said...

Owned, owned, owned.

11:41pm got OWNED by 12:20

4:10 PM  
Anonymous Sion Scott-Wilson said...

I like it. To be fair though anything that shows Steve Back about to get his arse kicked does it for me.

Nice one chaps.

Sion

5:25 PM  

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