A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: firstname.lastname@example.org
posted by CB @ 5:10 PM
I propose comments be added automatically and unedited to provide real-time debate.Also the ability to add your own forums so we can start our own topics like, Have you seen the latest ad for XXXXXXXX by XXXXXX, it's shit.
OK, 5:29, what's the latest ad that's shit?
that McEnroe ad for a start, but it just got removed from the blog for some reason.
How about you set your own website up... maybe it could be called www.sadandpatheticbitchiness.com
I nominate the new Kantong ad with the Asians painted with rosy cheeks as the freakiest ad around. WTF.
Do you have a TV 5:29...?Turn it on... and take your pick...
Most of the interesting posters buggered off when Nobby et al tried to neuter the bitching. Pity the big boys spoiled all our fun.
Unedited comments would be great as seven eighths of Bec and my comments are never published and they are mostly about shit ads.
So, you're actually encouraging people to get back to slagging others off.This is the very reason why no one posts any work on the blog any more because why would you with this attitude amongst the community? have you not noticed how much crap lynchy has to post each day to keep his blog from atrophying? the occaisional ad gets posted but apart from that it's 400 word press releases from photography studios and some posts from overseas blogs. so, go ahead and keep attacking each other, it's really impressive to see venues like this turing off the real talent it's meant to be supporting.user generated is a reflection of the users generating it and you my friends who have created a boring, useless blog filled with nothing but crap are exactly that.
hmmmm yes. there's never much on the blog worth posting OR commenting on lately. Maybe that says alll that needs to be said about the industry at the moment?
Fuck off you stupid cunt.
The reason there are not too many good commercials on the blog is that most of the current crop are very average, and aren't sent in for fear of getting the revues they deserve.The good ones generally get a good reaction from bloggers - the recent Falcon Ute spot via JWT Melbourne and MTV 'Snoop' via Lowe Hunt Sydney are two good examples.Just like George Patts Melbourne's Cougar and before that, The Big Ad in the old days of the blog.You know the bad ones - and the bloggers were right: almost all were proven to fail at the award shows.So, 9:08, the secret to getting a good revue on the blog is simple: do good work.
How about a discussion on the crappy state of print art direction in this country. 90% of ads have appalling layouts, lacking in any clear focus and terrible, unreadable use of type. Is anyone trained anymore? Coz it doesn't look like it. After that we can talk about writers who can't think beyond a dozen words and don't know what an apostrophe is for.
Or what about clients who can't explain their products without spouting verbatum the latest tech spec manual. And yet they expect creatives to understand it all without training. Bring bacvk the fucking biff on the blog.
I get a laugh out of the 'That's confidence. That's AUSSIE' TV spot. The one with the runner and the pre-wedding bride. Don't hurt me.
Clients! Let me show my age by remembering when they weren't all 25 year old women straight out of marketing school.
The problem is that Lynchy has given up drinking. SO now he doesn't get pissed and let all the dumb comments get posted.
Less comment writing and more creative writing please Toby and Bec. Fools.
He's let yours through!
hahahaha good one, 9.40. witty!
Lynchy's given up drinking? One line hidden in the blog!That's a bigger story than bloody Mohammed Hanif!How did that slip through the evening new bulletins?Lynchy, please confirm or deny this massive slur.
"So, you're actually encouraging people to get back to slagging others off. This is the very reason why no one posts any work on the blog any more because why would you with this attitude amongst the community?" No, I suspect the reason no one is sending in their work is, as the 2007 Cannes Film Lions proved (only 3 Bronze Lions), Australia just isn't producing world class TV commercials of late. As one who sat through ever film category session at Cannes this year, most of our best looks dated compared to the world's best, the sort of spots that would have won Lions a decade ago - but sadly, not today. Sorry to say, most Aussie ads either got the silent treatment or got booed (or whistled, as is the custom of the South Americans in the auditorium).So most of the current drivel we have to put up with on telly deserve to be criticised - really, most commercials look like the client (or focus group) wrote them. I can't think of many spots that impress at the moment so it's no wonder Australia's highly paid creatives are fearful of ANONs!They should, however, be more fearful of losing their jobs once their even more highly paid creative directors get a bollocking from their CEOs or CFOs about the abysmal ratio of award entry fees to gongs won over the last year. (Yes, many CFOs do gleefully compile such graphs at the end of each financial year!)Let's be honest, highly paid creatives are only highly paid because of their success at award shows. If they are not producing brilliant, award-winning work, CDs are better off hiring older pros who know what they are doing or hiring a promising, hungry young team - at half the price.
I'm a little concerned by 8.24's focus on awards.I thought our job was to sell stuff. For our clients. Who pay the agencies. Who pay the creatives.But not one mention does the industry's reason for existence manage to get.Award winning ads can and generally do sell stuff. But judges in places far removed from our markets can also be impressed by ads that sell nothing at all but the cleverness of the creatives who worked on them.If we get our focus back onto selling stuff the best way possible, the awards will look after themselves.
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