FREEDOM MAKES A 'SOCIAL CONNECTION' IN NEW CAMPAIGN
Freedom has launched an emotive advertising campaign created by The Foundry, Melbourne encompassing television, print and online.
The campaign differentiates itself from traditional retail advertising by focusing on the ‘social connections’ created by a comfortable, stylish home environment rather than the furniture itself. Objects such as chairs, tables and lamps are shown in context: as the backdrop for a home focused on family, friends and feelings.
The TVC launched last night (Sunday 5 August) on Channel 7, 9 and 10 and pay TV. The print campaign will be launched in magazines including Better Homes & Gardens and Home Beautiful and online in August.
Client: Freedom
Creative: The Foundry, Melbourne
CD: Ian Brown
Writer: Mark Wilkinson
Art Director: Chris Gregson
Simon Burrett - Head of Strategy
Media: Carat
TV Production: Fiction
Print Production: Miss Bossy Boots
posted by CB @ 4:06 PM
10 Comments:
What's to say?
It's wallpaper, but what else could you do?
A note for suits...
Before sending ads to this blog, check with your creative team first.
Sorry guys,your rather tired strategy is showing....
It's just rubbish.
Mmm there's an idea there, but the fancy pants camera work and the FVO at the end kinda jump out at you for no reason, which is completely distracting.
Having said that, for a boring retail client, it's nice to see something different.
The agency claims this campaign differentiates itself from normal retail campaigns.
May I suggest they would've been better off if it hadn't.
This is yet another case of the emperor with no clothes.
It would work better as a website idea...
And it does.
http://demo.fb.se/e/ikea/dreamkitchen2/site/default.htm
This ikea site got gold at oneshow last year.
Just don't bother promotiong crap....
while we're on Ikea doing it better....
http://www.ikea.com/ms/sv_SE/kampanj/fy06_dromkok/dromkok.html
Nice spot. Different and visually appealling. VO could have been turned down a decibel or two.
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