FREEDOM MAKES A 'SOCIAL CONNECTION' IN NEW CAMPAIGN
Freedom has launched an emotive advertising campaign created by The Foundry, Melbourne encompassing television, print and online.
The campaign differentiates itself from traditional retail advertising by focusing on the ‘social connections’ created by a comfortable, stylish home environment rather than the furniture itself. Objects such as chairs, tables and lamps are shown in context: as the backdrop for a home focused on family, friends and feelings.
The TVC launched last night (Sunday 5 August) on Channel 7, 9 and 10 and pay TV. The print campaign will be launched in magazines including Better Homes & Gardens and Home Beautiful and online in August.
Creative: The Foundry, Melbourne
CD: Ian Brown
Writer: Mark Wilkinson
Art Director: Chris Gregson
Simon Burrett - Head of Strategy
TV Production: Fiction
Print Production: Miss Bossy Boots