Monday, August 06, 2007


Freedom has launched an emotive advertising campaign created by The Foundry, Melbourne encompassing television, print and online.
The campaign differentiates itself from traditional retail advertising by focusing on the ‘social connections’ created by a comfortable, stylish home environment rather than the furniture itself. Objects such as chairs, tables and lamps are shown in context: as the backdrop for a home focused on family, friends and feelings.
The TVC launched last night (Sunday 5 August) on Channel 7, 9 and 10 and pay TV. The print campaign will be launched in magazines including Better Homes & Gardens and Home Beautiful and online in August.

Client: Freedom
Creative: The Foundry, Melbourne
CD: Ian Brown
Writer: Mark Wilkinson
Art Director: Chris Gregson
Simon Burrett - Head of Strategy
Media: Carat
TV Production: Fiction
Print Production: Miss Bossy Boots


Anonymous Anonymous said...

What's to say?
It's wallpaper, but what else could you do?

4:26 PM  
Anonymous Anonymous said...

A note for suits...

Before sending ads to this blog, check with your creative team first.

5:01 PM  
Anonymous Anonymous said...

Sorry guys,your rather tired strategy is showing....

8:09 PM  
Anonymous Anonymous said...

It's just rubbish.

8:16 PM  
Anonymous Anonymous said...

Mmm there's an idea there, but the fancy pants camera work and the FVO at the end kinda jump out at you for no reason, which is completely distracting.

Having said that, for a boring retail client, it's nice to see something different.

8:52 PM  
Anonymous Anonymous said...

The agency claims this campaign differentiates itself from normal retail campaigns.

May I suggest they would've been better off if it hadn't.

This is yet another case of the emperor with no clothes.

10:35 PM  
Anonymous Anonymous said...

It would work better as a website idea...

And it does.

This ikea site got gold at oneshow last year.

12:30 PM  
Anonymous Anonymous said...

Just don't bother promotiong crap....

10:14 PM  
Anonymous Anonymous said...

while we're on Ikea doing it better....

9:42 PM  
Anonymous Anonymous said...

Nice spot. Different and visually appealling. VO could have been turned down a decibel or two.

4:35 PM  

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