Monday, August 06, 2007


Bonds has put to air a new spot, called 'Kaleidoscope', via The Campaign Palace, Sydney.

Agency: The Campaign Palace
Creative Director: Georgia Arnott
Writer: Rupert Taylor
Art Director: Kirsty Gavin
Group Account Director: Sasha Firth
Account Director:Melissa Gill Agency
Producer: Karen Bryson
Production Company: Boomerang Productions
Director: Alex Smith
Producer: Celina Janjic
Choreographer: Leah Howard
Editor: Simon Njoo
Edit house: Guillotine
Post Production: The LaB Sydney


Anonymous Anonymous said...


11:15 PM  
Anonymous Anonymous said...

what an awful shoot to have to endure

9:40 AM  
Anonymous Anonymous said...

Well we all appreciate a good bum shot but I can't help but think, as a 'kaleidoscope' spot, it could have been better. The best bits were, surprise surprise, the kaleidoscope formations. But they only made up 8 seconds of the whole ad. But I suppose this does allow 22 seconds of product close-ups and general target market "carry-on". The music is pants.

7:02 PM  
Anonymous Anonymous said...

Why is is that no one ever credits the music co??? Cool track and have no idea who did it...

7:53 PM  
Anonymous Anonymous said...

The music is by Bondo do Role, a Brazilian band. Don't know the name of the track though.

1:31 AM  
Anonymous Anonymous said...

Busby Berkley again......tired idea with nice music.

5:12 PM  
Anonymous Anonymous said...

Fantastic ad!
havent seen a great tvc like this in a long time and congrats to all involved.

9:26 PM  
Anonymous GlitterBug said...

OMG! After seeing this add once, I haven't got the song out of my head! It is the coolest! Congrats to everyone envolved, must of taken ages of rehearsals and stuff.
Luv GlitterBug
PS Anyone know the name and artist of that song??!!?!?

5:06 PM  
Anonymous Anonymous said...

Evertone loves to see young nubile things dancing around in their undies,but don't confuse that with a good idea......ordinary stuff.

7:24 AM  
Blogger Kieran Moroney said...

The song made me want to dance around the room with them in bonds underwear and accidently have lesbian moments. Too bad I'm a guy.

Hot chicks. Unable to give scathing creative review...

2:58 PM  
Blogger Dalla said...

Does anybody know who the girl is at the start of the clip? The cute blonde girl? What is her name!?!?!

2:17 AM  
Anonymous Anonymous said...

For all u people who wanna no wat thye NAME of the song is its Marina Gasolina and u can download it from Limewrie free.

9:07 PM  
Anonymous Anonymous said...

if anyone wants to know, the song is;
Marina Gasolina bye Bonde de Role

12:39 AM  

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