Thursday, February 02, 2006


Consortium, Auckland has created a VIRAL SPOT for 42 Below Vodka's sponsorship of the 2006 HERO Party. Written by Daryl Parsons and art directed by Simon Chesterman with voice over by Daniel Wrightson.

Colenso BBDO, Auckland has launched a series of humourous spots for ice cream brand TRUMPET with the common theme of "Simplifying Summer". The spots were created by Levin Slavin and Dave Govier and directed by James Pilkington via The Sweet Shop.

National Foods has launched a major multimedia push for Berri Australian Fresh Juice created by The Campaign Palace, Melbourne.
Themed, "You Can Tell When It's not All Aussie", the new campaign features the Bold and the Beautiful's Ronn Moss as a Snowy River horseman, complete with unconvincing Aussie accent, in a romantic encounter with a headstrong farm girl played by Blue Heelers' Simone McAullay. Created by writer Ben Birchall and art director Shane Dawson and directed by Dogboys via The Pound.
To view click here

Today Network (2DayFM, FoxFM etc) has launched a series of spots via agency George Patterson Y&R, Melbourne that feature "The Hitsorcist" who is called in to get songs out of people's heads. The spots were created by Richard Muntz and Tom Martin and directed by Tim Bullock via Prodigy.
To view click here


Anonymous Anonymous said...

anyone else having a hard time watching these spots?

i keep getting a message from the link 'the playlist format is not recognized'.

(i'm on an apple using safari.)

9:54 AM  
Anonymous Anonymous said...

no trouble with playing through windows.

I'm a fan of the Berri spot - uniquely funny in my mind.

As for the Hitsorcist - I'm sure the teeny bopper segment of fox's target audience/audience will love this spot. But it irks me to no end. It makes me want to do some hitsorcising of my own.

Lynchy! the 2 paragraphs giving the info on the said two ads have been interspliced. you might want to fire your editor... ;)

10:55 AM  
Anonymous Anonymous said...

Love the Berri ad. Well done.

1:23 PM  
Anonymous Anonymous said...

Anymore trumpet to be seen? I think it's a great ad. The observational humour shits all over Jerry Seinfeld and his bagels.

1:48 PM  
Anonymous Anonymous said...

cant see the ad either

2:44 PM  
Anonymous Anonymous said...

I go through media player through safari on a mac and it works fine have you got media player or have you tried to download it and see if you can play the ads?

3:15 PM  
Anonymous Anonymous said...

there are five trumpet ads. they're all good.

8:05 PM  
Anonymous Anonymous said...

Hitsorcist could have been so good....the ball was dropped somewhere there...

10:22 PM  
Anonymous Anonymous said...

After so much debate on this blog about ads borrowing interest from other sources, it's amusing to see the Trumpet ad. It's a direct lift from a Tropfest film from a couple of years back. Not that there's anything wrong with that, in fact it probably helped sell the spot in to a nervous client. I'm sure the large pack shot in the opening frame helped immeasurably too.

11:14 PM  
Anonymous Anonymous said...

That 42 Below ad is fuckin' gay

6:55 AM  
Anonymous Anonymous said...

I think the 42 below ad lacks the charm and whit of the original that has been around for years:

8:26 AM  
Anonymous Anonymous said...

Yeah, you've got to admit it's a pretty smart take for a viral - albeit pretty gay. But the kid who brought us "everything is gay" certainly did a better job of kicking open the closet doors. Anyone that sings "orange juice raped my father, so that makes him gaaaay!" has got some serious issues.

10:11 AM  
Anonymous Anonymous said...

Darryl Parsons is gay.

10:52 AM  
Anonymous Anonymous said...

being gay is gay.

11:55 AM  
Anonymous Anonymous said...

That 'kid' is actually a 32 year old American comedian with a hormone disorder that makes him look pre-pubescant (did I spell that right?)

Anyway, yeah.... he also does a rap which is fuckin' hilarious.... here it is:

12:19 PM  
Anonymous Anonymous said...

Not being gay is gay too.

3:12 PM  
Anonymous Anonymous said...

yeah, its spelt prepubescent. So you must be gay too.

funny that. pre pube scent. As in before smelly pubes...

i digress.

5:23 PM  
Anonymous Anonymous said...

I think the trumpet ad's topnotch. Well done you Perth lads.

6:11 PM  
Anonymous Anonymous said...

You stupid juniors wouldn't have a clue.'

Buy a house, losers.

8:41 PM  
Anonymous Anonymous said...

boy, that Austereo ad is crap. really, really crap.

4:45 PM  

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