Friday, May 05, 2006


Top Sydney based freelance team Mike Preston and Tim Hall have produced a new TVC for
The Schizophrenia Fellowship to coincide with Schizophrenia Awareness Week, commencing Sunday, May 14th.
Not only does it claim to be a world first, but it was produced without a cent being spent: "The nature of the idea meant we didn't need a live shoot, and thanks to the generous support of Geoff Clow and his team at Emerald City, Ian & Simon at Song Zu and the voice over talent of actress Angie Milliken, no cost was incurred," points out Preston. "We're hoping it raises the awareness of schizophrenia".
Preston, who had a family member diagnosed with schizophrenia several years ago, understands how important this is. "Tony Abbott recently announced a one billion dollar package for mental health. At the moment there are a lot of causes and associations vying for a share of this funding. Hopefully this ad will give one of the most widespread and least understood areas of mental health a timely leg up."
Preston and Hall previously worked together at Clemenger BBDO Sydney.
They are both now freelancing.
Mike's number is 0407 709 395.
Tim can be contacted on 0417 215 227.


Anonymous Anonymous said...

nice. i like her voice. if i was important i'd hire them.

1:38 AM  
Anonymous Anonymous said...

I smelt something. No I didn't. Yes I did. He did. No I didn't. Let's just agree to disagree with myself.

8:48 AM  
Anonymous Anonymous said...

Seems this spot would only help you become aware that you actually had schizophrenia.

But building awareness for a mental disorder means informing healthy people and prompting them to be more tolerant of sufferers and/or donate money to help.

It's great that these guys want to help a charity, but unfortunately after watching the ad, the only thing I'm scratching is my head.

1:54 PM  
Anonymous Anonymous said...

1:54PM, more likely you're scratching your nuts.

Just about no-one will scratch their screen. Instead, they'll be intrigued by a fact they didn't know about schizophrenia. They'll remember the Schizophrenia Fellowship, and they're more likely to be tolerant of schizophrenia in future. They might even donate next time they see someone collecting for the cause.

Good job Hally. Now buy us that beer you owe us, you tight bastard.

9:30 AM  
Anonymous Anonymous said...

Or they might punch the guy in the face the next time they see someone collecting for the cause and yell something like:

"Why, you fuckers, that ad has stolen 30 seconds of my life and I'm never going to get it back."

Or maybe just look at their feet as you walk past.


10:23 AM  
Anonymous Anonymous said...

Hey 9.30am, who's Hally? Imaginary friends of schizophrenics don't write comments on blogs.

11:49 AM  
Anonymous Anonymous said...

Just a wild stab in the dark... Could "Hally" be Tim Hall, one of the creators of the spot?

1:42 PM  
Anonymous Anonymous said...

I smell poo...

1:52 PM  
Anonymous Anonymous said...

tim hall is a great guy.

from your fellow cannes flowerbed crawler.

2:02 PM  
Anonymous Anonymous said...

Execution aside, why make the assumption that if charity ads aren't asking for money, they have to ask for sympathy/empathy? Instead of the usual pull at the heart-strings strategy, education creates understanding for those that don't have it in their lives, and tells people that do have it in their lives, but don't know it, what to look out for.

3:51 PM  
Anonymous Anonymous said...

Is it strawberry or raspberry? I'm pretty sure it's raspberry. I like raspberry. What? Quiet. I'm talking to the advertising people. Huh? No, we can't burn them all. Yes... I know it will make them clean again like grandma... But we can't. Ssshh. I think someone is in the roof again....

4:59 PM  
Anonymous Anonymous said...

How many schizophrenics does it take to change a lightbulb? Only one, but it requires teamwork.
P.S. Nice spot.

5:39 PM  
Anonymous Anonymous said...

Seems like they had an idea for a scratch and sniff ad and just retrofitted it.

Shame realy because they are talented guys.

The ad is nice or maybe even okay, but it does nothing for schitzophrenia but scare people-- and that's the last thing they need.

Suggest they actually try and understand the dilemma first before trying to hard to be clever.

7:27 PM  
Anonymous Anonymous said...


Maybe they could have picked a more scary or unusual thing to look out for than smelling stuff though.

But no, they wanted to use the medium. Ooh, clever.

It's just not a very amazing or unusual fact. So you smell stuff that isn't there. Big deal. That's my take out from this ad. Honestly.

7:31 PM  
Anonymous Anonymous said...

7.27pm needs to read the blog before making a goose out of one's self.

"Preston, who had a family member diagnosed with schizophrenia several years ago"

Very insensitive and rude. Well done genius!

4:00 PM  
Anonymous Anonymous said...

7.27 Learn to spell.

5:56 PM  
Anonymous Anonymous said...

The 'scratch and sniff' postcards work a treat... not too sure the idea's as strong in TV though.

4:30 PM  

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